Virat Kohli Ends Long-Standing Association With Manager Bunty Sajdeh

The long-standing collaboration between ace Indian cricketer Virat Kohli and his Jerry Maguire, Cornerstone founder Bunty Sajdeh has reportedly come to an end, CricketNext reported.

"Yes, Kohli and Bunty have parted ways after a very long and successful partnership. Over the years, there are a lot of other cricketers who've parted ways with Cornerstone. Rohit, KL Rahul, Ajinkya, Shubman and others. But Virat and Cornerstone were inseparable. Now, that relationship is over too," the website quoted an industry source as saying.

Why did they part ways?
Although the actual report is not known yet, Kohli is learnt to have plans to launch his own company soon and set to register it soon, the report said.

In 2020, Dharma Productions, owned by Bollywood filmmaker Karan Johar, expanded its horizons into talent management through a collaboration with Cornerstone, resulting in the formation of Dharma Cornerstone Agency (DCA). However, Virat Kohli's association with Cornerstone remained separate and the newly established joint venture played no part in their existing partnership.

Bunty was not just Virat's partner but rather his 2 am friend, often standing by his side during significant cricket events. Together, they secured lucrative deals with top companies, including the noteworthy Rs 100-crore collaboration with Puma.

Amid rumours of Cornerstone allegedly prioritizing Kohli's interests at the expense of other athletes under their management, it continues to have portfolios, in collaboration with Dharma, of PV Sindhu, Sania Mirza, Umesh Yadav, Kuldeep Yadav, and India U19 captain Yash Dhull.