Josh, Dailyhunt, And Oneindia Collaborate With CAPED India To #FightHPV Ahead Of International Women's Day

• The campaign is aimed to raise awareness and promote uptake of the HPV vaccine in India to combat cervical cancer in an engaging manner
• The #FightHPV campaign utilizes Josh's Filter Challenge and Q&A videos, Dailyhunt's infotainment sharecards, general knowledge questions, expert panel discussion, and OneIndia's amplification along with CAPED India's awareness resources

Bengaluru, XX February, 2024: Josh, India's fastest-growing and most engaged short-video app, and Dailyhunt, India's #1 local language content discovery platform and OneIndia, India's number one digital vernacular portal, have announced the launch of #FightHPV campaign leading up to International Women's Day in partnership with CAPED (Cancer Awareness, Prevention and Early Detection) India, a non-profit organisation working towards cervical cancer elimination. The campaign aims to elevate awareness of the HPV vaccine and its uptake in India, directly supporting the national mission to decrease cervical cancer rates.

This 360-degree campaign will leverage the collective reach and audience of Josh, Dailyhunt, and OneIndia, and the knowledge and expertise of CAPED India to educate and empower women and their families across India on the crucial roles of early vaccination and consistent screening in cervical cancer prevention. In line with the "Inspire Inclusion" theme of International Women's Day 2024, the initiative highlights the importance of ensuring equitable access to HPV vaccines and embedding cervical cancer awareness in public health discourse.

Josh, DailyHunt and OneIndia will activate the campaign across their platforms using tailored content formats to disseminate vital information and resources to combat cervical cancer effectively. Josh has launched the Filter Challenge, incorporating the HPV vaccine into a checklist of essential vaccines, while also presenting a series of Q&A videos addressing critical healthcare questions related to cervical cancer prevention. DailyHunt is engaging its audience through a vaccine quiz, expert panel discussions on enhancing HPV vaccine accessibility and integrating cervical cancer screenings, infotainment sharecards on cervical cancer movies, and live streaming of partner events. OneIndia will further amplify the campaign's message to reach a broader audience.

Ravanan N, Executive Director, Eterno Infotech said, "Collaboration lies at the core of driving impactful change. Our collaboration with CAPED India for the #FightHPV campaign underscores our collective vision of a future where cervical cancer is no longer a threat. Through the strategic incorporation of VerSé platforms and CAPED India, we are setting a benchmark for public health initiatives, focusing on raising awareness, enhancing accessibility, and catalyzing action. This campaign is a testament to what we can achieve when we unite for a common cause."

Commenting on this collaboration, Mridu Gupta, Chief Executive Officer from CAPED India, says, "Over 77,000 Indian women lose their lives to cervical cancer each year, a cancer that can be prevented! With HPV vaccination and HPV DNA screening, we can prevent cervical cancer and save countless lives. CAPED is dedicated to spreading awareness about HPV and cervical cancer and empower people to take preventive action. Join us, along with VerSe and MASH, on this mission to raise awareness and make a difference!"
The #FightHPV campaign, kickstarted on February 20, leading up to International Women's Day on March 8, 2024. Together with CAPED India, Josh, Dailyhunt, and OneIndia aim to ensure every woman has access to preventive healthcare, promoting health equity regardless of socio-economic background, moving closer to achieving health equity for all women.

About Josh:

Josh, launched in August 2020 by VerSe Innovation, stands as India's homegrown short-video app. It seamlessly brings together India's top 1000+ creators, a thriving community of 20,000 managed creators, collaborations with the 10 largest music labels, a staggering 15+ million UGC creators, state-of-the-art content creation tools, captivating entertainment formats, and a formidable user base. Consistently rated as India's premier short-video app on the Play Store, Josh boasts over 100 million downloads. Presently, Josh retains its position as India's fastest growing and most engaged short-video app, boasting a remarkable user base of over 153 million Monthly Active Users (MAUs), 74 million Daily Active Users (DAUs), and an average usage time of 23 minutes.

About Dailyhunt:

Dailyhunt is India's #1 local language content platform offering 1M+ new content artefacts every day in 15 languages. The content on Dailyhunt is licensed and sourced from a creator ecosystem of over 50,000+ content partners and a deep pool of over 50,000+ creators. Our mission is to be 'the Indic platform empowering a billion Indians to discover, consume, and socialise with content that informs, enriches, and entertains'. Dailyhunt serves over 350 million monthly active users (MAUs) every month. The time spent per daily active user (DAU) is 30 minutes per user per day. Its unique AI/ML and deep learning technologies enable smart curation of content and track user preferences to deliver real-time, personalised content and notifications.

About OneIndia:

Oneindia.com is a multilingual news platform, founded in 2006 with an aim to connect people in their own local language. As an independent online publisher OneIndia has been serving news to millions every day in 11 Indian vernacular languages namely Hindi, Tamil, Telugu, Malayalam, Kannada, Bengali, Gujarati, Punjabi, Marathi and Odia besides English for over two decades. OneIndia was started with the sole intention of serving the larger online community of users in India - the non-English speaking users. One in every 5 digital users consume content on Oneindia platform, as per ComScore. Our early start, activism, enthusiasm and foresightedness provide an edge and keeps OneIndia ahead of the competition in vernacular space.

About CAPED India:

Cancer Awareness, Prevention and Early Detection (CAPED) Trust (www.capedindia.org) is a community outreach organisation working in the healthcare domain since its inception in 2014. Our core area of work is cancer prevention and early detection, with a focus on cervical cancer. We break down barriers to women's health, and empower women to take action regarding their own health. We achieve this through community outreach, awareness and facilitating cancer screening for women from economically weaker sections of the society. So far, we have impacted over 55.5 million+ people through awareness activities and screened 35k+ women and supported 859 screen-positive patients through our patient navigation program (data till Dec 2023).