The first organic farmer in India: Saladbaba
Since 1993, organic farming has prevailed in India. A foreign couple from London named David Gower and Michaela Kelemen fell in love with the beauty of India and its culture. They decided to settle down in Goa and start organic farming. In 1993, the couple started Ambrosia Organic Farms. In another part of Goa, lived a young boy who lived in a village with his parents. Dirt roads, potholes, and the lack of necessities such as a hospital or a doctor's clinic were far away. Janardan Khorate, a young boy, was deeply bothered to see his parents struggle every day. To give them a better life, he embarked on his journey to become a successful businessman. At 16, he began working vigorously as he didn't have the resources for education. His paths crossed with David Bower, who was mesmerised to see him work incredibly hard at such a young age. David trained Janardan in organic farming, provided him education and handed over Ambrosia Organic Farms to him in 2008.
Janardan Khorate, famously known as Saladbaba, shaped Ambrosia Organic Farms into an established organic brand in Goa and all over India. Today, the company is valued at more than 40 crores, up from 10 lakhs at its beginning. Saladbaba became the youngest organic farmer in India and Entrepreneur of the year in 2016. In 2017, Ambrosia Organic Farms was recognised as the Rising Brand of Asia. Years of experience, skills, and awareness backed Saladbaba to become India's first organic farmer and make Ambrosia Organic Farm a huge success:
- With the launch of rice cakes in 2015, Saladbaba became India's first rice cake manufacturer
- In 2018, Salababa became the world's first manufacturer of fruit-flavoured peanut butter
- Became India's first organic fitness food manufacturer in 2019
- Won the 'Times of India's Iconic Organic Food of the year' title for three years in a row (2019, 2020, and 2021)
Janardan Khorate's wife, Janavi Khorate, provides legal advice and consultation to all the organic farmers at Ambrosia Organic Farms, free of any charges. The couple also disseminates awareness and knowledge about farming to all the organic farmers in Goa. Salababa is connected to several orphanage homes across Goa to provide children with nutritious meals and clothes. Saladbaba also runs an initiative where 20% of profits from Ambrosia Organic Farms goes towards the education of the children of organic farmers. He says, "every farmer's child will get free education from the Saladbaba team who is poor and can't afford the fees of schools."