Gulab's New Campaign With Arjun Rampal Promotes Cold-Pressed Oils As Lifestyle Essential

Gulab launches 'The Good Side of Life' campaign with Arjun Rampal, promoting cold-pressed oils as essential to mindful living. The initiative aims to connect with a younger audience prioritising wellness.

Gulab's New Campaign with Arjun Rampal Positions Cold-Pressed Oils as a New Lifestyle Essential

December 2025: As more Indians rethink what goes into their meals, Gulab, the nation’s leading edible oil manufacturer, has introduced a new chapter in its cold-pressed oils journey, The Good Side of Life, featuring actor Arjun Rampal. Designed to feel warm, aspirational, and rooted in everyday goodness, the campaign explores how people today are slowing down, being mindful of their consumption, and opting for brands that resonate with their personal ideals.

Gulab is one of the earliest brands to bring cold-pressed oils to everyday consumers, well before the category became a popular wellness choice. Welcoming consumers to the good side of life, the video brings this sentiment alive through Rampal’s calm, unhurried narration about appreciating life’s quiet wins, where even the ingredients you choose play a part in feeling a little better every day.

Under the leadership of Director & CEO Dishit Nathwani, Gulab is evolving from a traditional oil manufacturer into a modern House of Brands anchored in purity, transparency, and authenticity. The brand’s philosophy centres on the belief that food choices today hold emotional significance, turning Gulab into a trusted choice that brings warmth, care and intention to everyday cooking.

The collaboration with Arjun Rampal enables the brand to connect with a younger, wellness-driven audience that embraces both cultural food habits and modern convenience in equal measure. Speaking about the association, Arjun Rampal said, “What instantly connected me to this campaign was its simplicity. Celebrating the good side of life, not as a concept, but as a daily way of living. Gulab is redefining the conversation and is moving beyond health to a holistic lifestyle, making conscious cooking feel intentional and personal. It’s a campaign I could genuinely see myself in.”

Positioning cold-pressed oils as quiet enablers of a better routine rather than a trendy addition, the campaign reflects on the role they increasingly play in Indian households. In the film, Rampal subtly reinforces this concept, presenting cold-pressed oils as part of a lifestyle that values goodness without overcomplicating it.

As conscious living continues to rise across India’s metros and emerging cities, Gulab aims to stay ahead of this shift with a portfolio centred on cold-pressed options that support balanced, everyday cooking. Gulab’s focus on clarity, wellness, and consistency positions the brand strongly for a market where conscious choices are no longer the exception; they are becoming the norm. The campaign film is now live on Gulab’s official channels. Gulab’s cold-pressed oils are available on leading e-commerce platforms, the brand website, and stores across India.