Ghanshyam Sarda on uplifting the Future Generations of Jute Mill Workers

Ghanshyam Sarda has dedicated his life to working towards the upliftment of the jute industry in India. As a young graduate from St. Xavier's College (Kolkata), Mr. Sarda joined the family firm, quite unaware of his potential as a mogul in the making. Instead, he devoted his full attention to the then-dying jute sector, which had once been India's largest export earner. Mr. Sarda got involved with the jute industry when investors, employees, and everyone related to the sector had suffered losses. "I joined the business in the late '70s, and unfortunately, at that time, the raw jute Industry had hit rock bottom. The situation of Jute Traders had become very vulnerable as the sickness had plagued the Jute Industry into the closure of about 60% of the Jute Mills", he recalls.

With all his strength and determination, Ghanshyam Sarda resurrected nine ailing jute mills from the ruins of the dying industry, and since then, there has been no looking back.Today, the Sarda Group controls a significant share in India's booming jute sector.

However, Mr. Sarda's quest to resurrect the dying jute sector was more than just a mercantile endeavour. The Sarda Group's goal has always been to protect the environment by promoting biodegradable fibres such as jute.

Ghanshyam Sarda has been appreciative of the Prime Minister's plans of replacing single-use plastic with jute. He says, "It is laudatory that the Central government has appreciated the role of the jute industry in the socio-economic development of the country, especially in the light of environmental concerns over the use of plastic. Eco-friendly, recyclable and biodegradable jute suitably meets the need of the hour, and it is perhaps the perfect time to revitalise the industry.

As a constant endeavour to help others, Mr. Sarda created the Ram Dev Sarda Maha Vidyalaya in Bihar's Purnea district. This management college, formed by the Chandrakala Devi Sarda Charitable Trust of the Sarda group, is inspired by his father, Lt. Shri. ShiwaLal Sarda's philosophy of giving back to society, nature, and the environment. Every year, around 5000 students attend the college.

About The Sarda Group: The Sarda Group of Industries has operations all over West Bengal. The business presently operates eight jute mills, which generate more than 500 tons of jute goods every day. The newly established Jute Mill in Alwar (Rajasthan) costs Rs. 100 crore. The Sarda Group was also the first commercial organization in India to develop professional training facilities for jute mill workers. Sarda Group now employs over 70,000 people, training them in employable skills, and is one of West Bengal's major employers.