Radico Khaitan’s The Spirit of Kashmyr Sets Benchmark; Awarded National Recognition in First Month of Launch

New Delhi, 26th August 2025: Radico Khaitan's latest innovation, The Spirit of Kashmyr, has been recognised with its first national award within a month of launch. This early recognition highlights the brand's exceptional craftsmanship, quality, and its role in setting new benchmarks in the Indian luxury market.

The award was presented by Mr. Amitabh Kant, Former CEO of NITI Aayog and G20 Sherpa, at the 7th Edition of the Iconic Awards, organised by TV9 Network. The ICONIC Awards are known for celebrating pioneers and visionaries who are shaping the future of luxury, travel & tourism, and allied industries by embracing innovation, sustainability, and new growth horizons.

Speaking on the achievement, Mr. Amar Sinha, Chief Operating Officer at Radico Khaitan, said:
"We are thrilled that The Spirit of Kashmyr has been honoured with its very first award, and that too within weeks of its launch. Winning this title at the 7th ICONIC Awards is a proud milestone for us. Inspired by the soul of Kashmir and infused with its rarest treasures, The Spirit of Kashmyr is more than a product-it is an experience drawn from the snow-kissed landscapes of the valley, the regal warmth of Pampore saffron, and the poetic stillness of Dal Lake at dawn. This appreciation only strengthens our resolution to keep pushing boundaries and bringing world-class offerings from India to the world."

TV9 Network and Red Hat Communications were the official partners of the ICONIC Awards. Adding to this, Mr. Raktim Das, Chief Growth Officer, TV9 Network, remarked:
"Radico Khaitan has consistently demonstrated leadership and innovation, and it is commendable to see The Spirit of Kashmyr earning recognition so quickly. Such milestones reaffirm India's potential to make a strong mark globally."

The awards also featured panel sessions with the presence of distinguished global leaders and dignitaries, including H.E. Nguyen Thanh Hai, Ambassador, Embassy of the Socialist Republic of Vietnam; H.E. Stella Nkomo, Ambassador, Embassy of the Republic of Zimbabwe; H.E. Dr. Nikolay Yankov, Ambassador Extraordinary and Plenipotentiary, Embassy of the Republic of Bulgaria; H.E. Reuben Gauci, High Commissioner, High Commission of Malta; H.E. Aliki Koutsomitopoulou, Ambassador, Embassy of the Hellenic Republic - Greece; H.E. Benedikt Hoskuldsson, Ambassador, Embassy of Iceland; H.E. Lalatiana Accouche, High Commissioner, High Commission of the Republic of Seychelles; H.E. Amb Peter Munyiri, High Commissioner, High Commission of the Republic of Kenya; and H.E. K.L. Ganju, Consul General (Hony.), Embassy of the Republic of Union of Comoro.

The award ceremony, which followed these insightful sessions, honoured leaders and brands driving excellence, vision, and inspiration across sectors-an apt stage for The Spirit of Kashmyr to receive its first milestone recognition.

Radico Khaitan Limited at a Glance

Radico Khaitan Limited ("Radico Khaitan" or the Company) is among India's oldest and most respected enterprises, with a legacy that traces back to 1943 when it began operations as Rampur Distillery Company. Over the decades, Radico Khaitan has evolved into a diversified consumer and lifestyle company with a strong focus on quality, innovation, and global standards of excellence.

The company has consistently invested in research, design, and cutting-edge manufacturing, enabling it to build a portfolio of premium brands that enjoy trust and recognition both in India and in over 100 international markets. Its offerings reflect a deep commitment to craftsmanship, sustainability, and delivering world-class experiences across categories.

Radico Khaitan today operates large-scale facilities across Rampur, Sitapur, and Aurangabad, with an owned capacity of 321 million litres and 44 bottling units (5 owned, 39 contract and royalty units). With a strong presence across retail, institutional, and international markets, the company continues to play a pioneering role in placing India on the global map of innovation-led consumer enterprises.