Poor liquor sales? Name the brand after a woman says Maharashtra minister

The comment did not go down well with women activists and they have demanded an apology from him.

This minister from Maharashtra had some unique advise for a brand of liquor which was lagging in terms of sales. Name it after a woman and it will sell was the advise handed out by Maharashtra Medical Education Minister and senior BJP leader Girish Mahajan.

The comment did not go down well with women activists and they have demanded an apology from him. The minister however defended himself and said that the statement was made in lighter vein in response to the complaints by the factory members about poor sales.

Mahajan made the comment while he was inaugurating the crushing season of Satpuda sugar factory in Nandurbar, about 300 km northeast of the state capital. Sugar factories often set up distilleries for the production of liquor from the molasses generated in the process of producing sugar.

Citing examples of the brands by some of the factories in western Maharashtra, the minister said the Satpuda factory should have named its liquor brand as Maharani instead of Maharaja. He said factories in Kolhapur and Sangli have named their liquor brands Julie, Bhingari and Bobby, and were doing good business.

Mahajan however clarified by saying that he has personally seen the response to the brands of the factories run by senior politicians such as Shankarrao Kale and Kolhe in western Maharashtra. Having said that, I admit it was an unintentional mistake and I should not have said it. I am issuing an apology tomorrow," Mahajan told HT.

OneIndia News