PM Modi’s ‘Mann Ki Baat’ helps AIR earn Rs 10 crore in last 2 fiscals
In 2016-17, the renenue was to the tune of Rs 5.19 crore, while it was Rs 4.78 crore in 2015-16, Minister of Information and Broadcasting Rajyavardhan Rathore said in a written reply.
Prime Minister Narendra Modi's radio address 'Mann ki Baat' is not just bringing lakhs of listeners to the All India Radio, but also getting much needed mega bucks for the public broadcaster.
The 'Mann Ki Baat' has generated a revenue of about Rs 10 crore for the All India Radio (AIR) in the last two fiscals, the Lok Sabha was informed on Wednesday.
In 2016-17, the renenue was to the tune of Rs 5.19 crore, while it was Rs 4.78 crore in 2015-16, Minister of Information and Broadcasting Rajyavardhan Rathore said in a written reply.
Besides, the minister said the English and the Sanskrit versions are also broadcast by the AIR.
Rathore
said
the
'Mann
Ki
Baat'
is
disseminated
on
transmitters
for
domestic
audience
and
through
Internet
and
shortwave
(SW)
transmitters
for
global
listeners.
Launched
on
October
3,
2014,
Modi
addresses
the
nation
every
month
in
'Mann
Ki
Baat'
programme.
The regional version of the address is also broadcast in 18 languages and 33 dialects on the same day after the completion of the original broadcast.
PTI