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'Phir Ek Baar Modi Sarkar': BJP's official tagline for election campaign

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New Delhi, Apr 07: "Phir ek baar Modi sarkar" will be BJP's election tag line and theme song for the upcoming Lok Sabha elections, Union Minister Arun Jaitley announced on Sunday.

The party's campaign will revolve around the Narendra Modi-led government's achievements in the past five years. The BJP, however, is yet to release its manifesto.

File photo of Narendra Modi

The first theme will focus on "Kaam Karne Wali Saarkar", the second theme is "Imaandar Sarkar" and the third theme will focus on "Bade Faisle Lene Wali Sarkar".

Launching the campaign, party leader Arun Jaitley said the choice for people in polls will be between the "cohesive and tested" rule of Prime Minister Narendra Modi and "chaos and mahamilawat" offered by the opposition.

'Ab hoga NYAY': Congress party launches Lok Sabha 2019 campaign

Apart from this, the BJP also unveiled a series of video spots that it aims to use over the coming few days, as well as a tune that can be used as the phone's ringtone.

Taking a swipe at the opposition, he said people have to decide between a government led by one captain or a team of 11 players, and that of 40 captains.

The BJP has brought the national security plank at its campaign's centre stage following the Balakot air strikes targeting a terrorist camp in Pakistan. It was in retaliation to the Pulwama terror attack that killed 40 CRPF personnel on February 14. The opposition has accused it of politicising the armed forces' operations against terrorists but the saffron party has used them as an evidence of its government's "decisiveness" and "zero tolerance" for terrorism.

The BJP also Sunday launched a television campaign for the polls focussing on development and welfare steps taken by the Modi-government, including schemes likes 'Kisan Samman' under which farmers will get Rs 6,000 in three installments and initiatives taken under the Swachch Bharat Mission.

Campaign material also emphasised on the "clean image" of the government, India's "growing stature" at the global level, the Ayushmaan Bharat health insurance scheme and actions like "crackdown" on corruption and black money.

The Union minister said these promises are not merely for future as the government has fulfilled them in its five-year term.

Jaitley was joined by Union minister Piyush Goyal and BJP general secretary Bhupender Yadav, among others, at the press conference, where they also released slogans and video materials for the party's campaign.

The poor, the middle class and the neo-middle class will be at the centre of the BJP's electioneering, Jaitley said, and took a swipe at the Congress for "not even saying a word" on the emerging middle class when it launched its manifesto.

Pitching for a majority for the BJP in the Lok Sabha polls like it got in 2014, he said it enabled the party to take big decisions on a host of measures, including national security, corruption and black money. Many opposition leaders have spoken about their wish for a hung Parliament and it is now for people to decide, Jaitley said.

The BJP's slogan comes barely two days before the first phase of polling takes place on April 11.

Earlier today, the Congress launched its official campaign tagline for the Lok Sabha election: "Ab hoga NYAY", centered around its minimum income guarantee scheme and party president Rahul Gandhi.

The last phase of polling for the polls will take place on May 19.

Counting of votes at the end of the seven-phased polling will take place on May 23.

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