Oneindia Coupons: Indians top the chart in the world to use free coupons

A CupoNation report says India is a market obsessed with discounts, coupons and any deal that can help them spend less and save more.

This trend was fairly offline until the e-marketplace boom came into place.

The e-commerce boom quickly transferred the euphoria of bustling bazaars online and tech-savvy people were more than happy to shop with a click of a button.

With a large number of people from tier 1 and tier 2 cities buying online, it was not far before discounts industry made an online surge.

We observed similar behaviour in global markets as well. Reading on the lines of this buying habit, we conducted an elaborate research on the coupon usage behaviour of the online shoppers.

We have come up with an interesting infographic on how people shop and use online coupons globally.

How People Shop

Quite evidently people between the age group of 25-34 are the heaviest users of coupons compared to other age groups. These young adults are digital savvy and have higher disposable income to shop often.

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Shopping during office hours!

One of the most surprising insights that came out of this study was that men are the most frequent users of coupons compared to women except in Australia and Spain. Clearly, Men like to save too.

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Indian Men vs Australian Women

One of the most surprising insights that came out of this study was that men are the most frequent users of coupons compared to women except in Australia and Spain. Clearly, Men like to save too.

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Favourite Time for Shopping

While Indians prefer shopping during afternoon, Australians like doing it in the evening and Singaporeans later in the night.

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Top Companies which provide Best coupons online

Fashion is the ‘Top product category' with online shoppers while searching for online coupons across all nations except Spain.

While fashion, travel and electronics are typically the most popular categories across nations, Books is a surprising entry in the top 3 for Australia.

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People prefer mobile to access internet

The recent surge of smartphones and their usage has made India the topmost nation which shops using mobiles.

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The Best Deals

"% Discounts" is the magic word that gets shoppers across the world to shop more.

Our study shows that across all different kind of coupons, the ones which have a % number and the word discount next to it is the most popularly used one.

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Everyone loves the word "FREE"

As expected, India ranks highest in terms of coupon usage by online shoppers mostly because of the popularity of this concept in offline shopping.

However, Australia has still not seen a huge surge in coupon usage.

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