Odisha Parab 2026 Concludes in Guwahati, Strengthening Cultural, Tourism and Business Linkages with the Northeast

Odisha Parab 2026 in Guwahati culminated a three-day cultural and tourism showcase that deepened Odisha's ties with the Northeast. The event featured the Odia Diaspora Meet, B2B and G2B dialogues, and a tourism roadshow, emphasising cultural preservation, investment opportunities and joint promotional initiatives.

Guwahati, 1 February 2026: The Department of Tourism, Government of Odisha, successfully concluded Odisha Parab 2026 at Radisson Blu Hotel in Guwahati, marking the culmination of a vibrant three-day cultural and tourism showcase aimed at deepening cultural ties, diaspora engagement, and tourism and business collaborations between Odisha and the Northeast.

Over the course of the event, Odisha Parab emerged as a comprehensive outreach platform that brought together culture, heritage, cuisine, tourism promotion, institutional dialogue and industry engagement, while positioning Odisha as a leading destination for experiential and sustainable tourism.

The second day of Odisha Parab witnessed a strong focus on institutional engagement and collaboration through the Odia Diaspora Meet, G2B and B2B meetings, and the Odisha Tourism Roadshow. The Diaspora Meet was graced by Pravati Parida, Hon’ble Deputy Chief Minister of Odisha, and Ashok Singhal, Hon’ble Minister of Health & Family Welfare and Irrigation, Government of Assam, along with Balwant Singh, Commissioner-cum-Secretary, Department of Tourism, Government of Odisha, senior officials from both states, and members of the Odia diaspora residing in Assam and the Northeast.

Addressing the gathering, the Deputy Chief Minister highlighted Odisha Parab as a meaningful platform to reconnect the Odia diaspora with the state’s evolving identity, cultural strength and expanding tourism opportunities. She emphasized the important role of the diaspora as cultural ambassadors in strengthening people-to-people ties between Odisha and Assam.

The Assam minister appreciated the initiative and underscored the importance of such cultural and tourism exchanges in fostering mutual understanding and cooperation between states, particularly across eastern and northeastern India. The Diaspora Meet facilitated open interaction between dignitaries and community members, with discussions focusing on cultural preservation, tourism promotion and collaborative opportunities.

Structured G2B meetings witnessed strong interest from multiple stakeholders, with investors expressing intent to invest in Odisha, particularly in the tourism and hospitality sectors. This reflected growing confidence in the state’s business environment, policy framework and ease-of-doing-business ecosystem.

The B2B meetings brought together tour operators, hospitality players and tourism stakeholders from Assam and the Northeast with officials from Odisha Tourism to discuss destination promotion, connectivity and partnership opportunities. The day concluded with the Odisha Tourism Roadshow, led by Balwant Singh, showcasing Odisha’s diverse tourism offerings and generating strong interest in joint promotions and long-term collaborations.

Throughout the three days, the Odisha Parab Exhibition, Cultural Performances and Tourism Pavilion attracted substantial public footfall, offering immersive experiences through Odisha’s arts, handicrafts, handlooms, cuisine and destination showcases. The cultural evenings captivated audiences with performances representing Odisha’s living traditions, including Ghumura, Paika Akhada, Odissi, Gotipua, Sahijata, Dhemsa and Jhagedi, reflecting the depth, diversity and enduring vitality of the state’s cultural heritage.

Odisha Parab, Guwahati reaffirmed its role as more than a cultural festival, emerging as a strategic platform for tourism outreach, diaspora engagement, institutional dialogue and business collaboration, while strengthening Odisha’s presence and partnerships in the Northeast.