MobiKwik Strikes Gold in South India, Sees More Than 120% Growth In Mobile Payments

New Delhi, January 20, 2015: MobiKwik, India's number one Mobile Wallet with 12 million users declared its 18-day festival #StrikeGold, a huge hit in South India generating more than 120% growth in daily transactions. The objective of the initiative was to reward the residents of South India for their overwhelming response to the mobile wallet.

Concluding on 31st January, 2015 #StrikeGold festival earlier kicked off in Tamil Nadu and traveled to Andhra Pradesh, Telangana, Kerala, with a final stop over at Karnataka. During all festival days, users were rewarded with exclusive cashbacks on mobile recharge, DTH recharge, postpaid mobile bill payments, and money transfer transactions made using MobiKwik wallet. Up to 50% cashbacks were also given on food, movies, and travel tickets paid for using the mobile wallet. Every day, 10 lucky users stood a chance to win gold coins.

The grand finale of the #StrikeGold will happen during 30-31 Jan, 2015, when the festival will be thrown open to all users from South India, irrespective of the state they belong to. On the concluding days of the festival, users can grab up to 100% cashback on mobile recharge and money transfer transactions.

Speaking about the festival, MobiKwik Founder Bipin Preet Singh, said, "We have seen massive growth in mobile payments during the festival. Between November and December 2014, MobiKwik wallet users grew by around 25% in South India states and that figure has now zoomed past 120% post the launch of the #StrikeGold festival. We expect the growth trend to continue over the new few months."

With users from South India displaying great enthusiasm for making payments with their smartphone for a multitude of transactions, MobiKwik plans to roll out more exciting initiatives this year targeted at increasing their user base in South India.

To get more details about #StrikeGold festival, visit https://www.mobikwik.com/strikegold

About MobiKwik

Started in 2009, MobiKwik is India's number one Mobile Wallet with 12 Million users. The MobiKwik Wallet enables users to pay in a flash for their recurring mobile recharge, bill payments, money transfer transactions, and for shopping on e-commerce websites (and apps) including eBay, Snapdeal, Jabong, ShopClues, MakeMyTrip, redBus, Abhibus, BookMyShow, Domino's Pizza, Yepme, Purplle, HomeShop18, Naaptol, Pepperfry, and Infibeam. Users can enjoy MobiKwik Wallet services on MobiKwik.com (https://www.mobikwik.com/), Android, Windows and iOS applications.

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