“Garv Se Kaho Yeh Swadeshi Hai”: Modi Promotes Local Goods During Festival Season

On Sunday, October 19, 2025, Prime Minister Narendra Modi called on citizens to support Indian-made products during the festive season, promoting the slogan "Garv Se Kaho Yeh Swadeshi Hai" (Say proudly, this is indigenous).

PM Modi's Appeal

In a post on social media platform X, Modi encouraged people to buy Swadeshi goods and celebrate the creativity and hard work of 140 crore Indians. He wrote, "Let's mark this festive season by celebrating the hard work, creativity and innovation of 140 crore Indians. Let's buy Indian products and say-Garv Se Kaho Yeh Swadeshi Hai!" The Prime Minister also urged citizens to share their purchases on social media to inspire others to follow suit.

"Vocal for Local" and Economic Self-Reliance

This appeal forms part of the government's "Vocal for Local" campaign, which promotes indigenous entrepreneurship, artisanship, and self-reliance under the Atmanirbhar Bharat initiative. The campaign aims to strengthen domestic industries, reduce import dependency, and create livelihoods at the grassroots level.

The message was reinforced by MyGovIndia, which launched a nationwide campaign titled "Celebrate Diwali and Empower Swadeshi", encouraging citizens to pledge to purchase only Swadeshi products during the festive season.

Related Initiatives

Supporting this initiative, the Khadi and Village Industries Commission (KVIC) recently introduced the Khadi India-SBI RuPay Prepaid Gift Card to promote digital Swadeshi shopping across India. A promotional video featuring celebrities such as Madhuri Dixit, Varun Dhawan, Triptii Dimri, and Shankar Mahadevan was also released to amplify the "Vocal for Local" message nationwide.

Through this renewed Swadeshi campaign, PM Modi linked the spirit of Diwali with national economic pride, encouraging citizens to view conscious local purchasing as an act of patriotism and empowerment.