'Brand Delhi' campaign: AAP govt to organise grand 'Delhi Festival' in November

New Delhi, March 3: The AAP government has decided to organise 'Delhi Festival' in November, on the lines of such celebrations held in Dubai and Singapore, aimed at showcasing the city's culture and heritage and promoting the national capital as a world-class city.

Delhi Tourism Minister Kapil Mishra said the government will make separate budgetary allocation for 'Brand Delhi' campaign which will be launched in August.

He said the campaign will try to rope in a brand ambassador besides going for television promotions to make it a success.

"We have so many beautiful monuments...We are going to launch an aggressive campaign to make Delhi a world-class city.

"On the lines of Dubai and Singapore festivals, we will organise a mega 'Delhi Festival' in November this year and for this, government will launch 'Brand Campaign' in August," Mishra said while addressing industry leaders at the Confederation of Indian Industry's Annual Conference.

He said the government will showcase the city's culture and heritage at the festival, adding, they will launch campaign on a larger scale.

The minister also announced that the city government will construct this year two exclusive venues for organising cultural events.

"I was sad to see Zubin Mehta performing at Nehru stadium. Government has decided to construct two exclusive venues for organising events in Delhi," he said.

PTI