Barbie Doll Maker Prints Porn Website On 'Wicked' Doll Boxes, Apologises

Mattel, the makers of Barbie, recently faced backlash after mistakenly including a link to an porn website on its doll packaging. This error was discovered on boxes promoting the upcoming musical fantasy film Wicked. The dolls, featuring characters Glinda and Elphaba, were released in anticipation of the movie.

Social media users quickly noticed the mistake. They found that the packaging displayed wicked.com instead of the intended wickedmovie.com. This discovery led to a flurry of online posts showcasing the error, which rapidly gained attention.

Mattel's Apology

In response to the incident, Mattel issued an apology on Sunday. The company expressed regret for what it termed an "unfortunate error." Known for products like Barbie and Hot Wheels, Mattel's toys are sold in over 150 countries, primarily targeting children. This misprint was a significant embarrassment for them.

The dolls were launched as part of a promotional campaign for Wicked. However, the unintended website link overshadowed this effort. The mix-up was particularly concerning given Mattel's reputation and target audience.

Social Media Reactions

As soon as people realised the mistake, they took to social media to share images and videos of the incorrect link. These posts highlighted Mattel's oversight and quickly went viral, drawing widespread attention to the blunder.

The incident serves as a reminder of how easily errors can spread online. It also underscores the importance of thorough checks before product releases, especially when targeting young audiences.

This situation has been a learning experience for Mattel. They are likely reviewing their quality control processes to prevent similar issues in future releases.