Airtel Perplexity Subscription: How Indian Users Can Claim Their Free AI Upgrade Worth ₹17K via Airtel Thanks

Airtel has teamed up with Perplexity to provide its Pro subscription, worth Rs. 17,000 annually, free to all 360 million of its Indian customers. This offer extends across Airtel's mobile, Wi-Fi, and DTH services, marking the first Gen-AI collaboration by an Indian telecom operator.

To enjoy this benefit, Airtel users must log into the Airtel Thanks App. The offer is available to prepaid, postpaid, broadband, and DTH users until January 17, 2026. Users need to claim it before this date to access Perplexity Pro for a year.

How to Redeem the Offer

In the Airtel Thanks App's rewards section, users can find the Perplexity Pro offer. By clicking "Claim Now," they can proceed to activate their subscription. After reading about the benefits, users should click "Proceed Now" to be redirected to the Perplexity website.

On the Perplexity website, users will need to enter their login credentials. If they haven't already downloaded the Perplexity app, they will be prompted to do so. Once logged in with the same credentials as on the website, users can check if their subscription is active by clicking on their profile icon in the app.

Features of Perplexity Pro

The premium plan includes 300 pro searches daily and access to advanced AI models like GPT 4.1 and Claude. Users can also upload files for analysis and generate visuals using AI models such as DALL-E and Flux.

Perplexity is an AI-powered search tool similar to ChatGPT and Grok. Its Pro version offers advanced features like deep research tools and Perplexity Labs—a feature that transforms user ideas into structured content.

Target Audience

This offering caters to a diverse audience including students, professionals, homemakers, and business owners. Positioned as a productivity enhancer at no cost for Airtel users, it provides access to advanced AI model features typically available at a premium charge.

The partnership between Airtel and Perplexity presents significant value for customers by offering powerful AI tools without additional costs. This initiative underscores Airtel's commitment to enhancing user experience through innovative collaborations.