Pushpa 2 OTT Release: How Much Did Netflix Pay For Digital Rights Of Allu Arjun's Blockbuster?

Allu Arjun's Pushpa 2: The Rule is rewriting records, not just at the box office but also in the digital streaming space. Streaming giant Netflix paid a bomb to acquire the digital rights of the multilingual movie.

Pushpa 2 OTT Release - What's New?

Following its blockbuster theatrical run, Pushpa 2: The Rule (Reloaded Version) will be available for streaming on Netflix from January 30, 2025. This version isn't just a standard release-it includes 23 minutes of exclusive unseen footage, giving fans an extended experience of the high-octane action and drama.

However, there's a slight catch. The film will initially stream in Telugu, Tamil, Malayalam, and Kannada, while the release date for the Hindi version is yet to be announced.

OTT Price For Pushpa 2 Digital Rights

The film's OTT rights have been acquired by Netflix for an unprecedented ₹275 crore, making it one of the highest digital deals in Indian cinema.

Box Office Success Story

Released on December 5, 2024, Pushpa 2: The Rule has been a box office sensation, earning a whopping ₹1,232.3 crore in India alone over 53 days. Here's a breakdown of the film's regional collections:

Telugu - ₹340.84 crore
Hindi - ₹811.28 crore
Tamil - ₹58.56 crore
Kannada - ₹7.77 crore
Malayalam - ₹14.15 crore

The film continues Pushpa Raj's story (played by Allu Arjun) as he rises against his powerful enemies, including Fahadh Faasil's SP Bhanwar Singh Shekhawat. Packed with jaw-dropping action, a gripping story, and Allu Arjun's unbeatable swag, it's no wonder this film is the highest-grossing Indian movie of 2024.

However, the movie ran into controversy after a stampede during the premiere on December 4 evening at a theatre in Hyderabad. Allu Arjun was arrested in connection with a case and he had to spend one night in jail.

With record-breaking theatrical earnings and a historic digital streaming deal, Pushpa 2: The Rule has truly set a new benchmark in Indian cinema. Fans who missed the film in theatres now have an exciting chance to experience it on Netflix!