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Madrasi OTT Release Date: Sivakarthikeyan's Tamil Film To Have Its Digital Release On This Platform

Sivakarthikeyan's latest Tamil movie Madrasi has been doing its thing in theatres. It has just finished its sixth day out there, and by all accounts, even as the movie has been leaked on the illegal torrent sites.

The business has been steady. Not setting the world on fire like Rajinikanth's Coolie, but definitely not a flick you'd call a flop.

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Sivakarthikeyan's Tamil film Madrasi, which completed its sixth day in theaters, has collected an estimated ₹46.75 crore in India, with a Day 6 collection of ₹2.25 crore. Zee has acquired the film's digital rights, with the OTT rights alone valued at ₹60 crore, and is expected to stream it in multiple languages in the first week of October.
Madrasi OTT Release Date Sivakarthikeyan s Tamil Film To Have Its Digital Release On This Platform

The numbers tell the story of a pretty standard, decently-hyped commercial film. Day 6 pulled in an estimated ₹2.25 crore, which bumps the total India net collection to somewhere around ₹46.75 crore. It started with a bang on Friday, raking in a solid ₹13.65 crore (go team SK!), then did the usual weekend dance-good numbers on Sat-Sun, then the classic Monday slump hit with a 63% drop. Tuesday followed suit with another dip. Basically, it's the lifecycle of most movies once the weekday grind begins.

But let's be real, who even goes to theatres on a Tuesday anymore unless it's for some serious air conditioning? The real question on everyone's mind-from the folks who missed it to the fans who want to rewatch that one comedy scene-is when can we all just cozy up and watch it from our couch? Everyone's itching to know the OTT details.

Madrasi OTT Release

Okay, fine, the suspense is killing me too. So here's the tea. The digital rights for Madrasi have been snagged by a major player.

We're talking record-breaking for a Sivakarthikeyan film. The buzz is that the OTT rights alone went for a whopping ₹60 crore! And that's not even all-the satellite rights, which will bring the film to TV, were sealed for another ₹26 crore. This is a huge deal and shows just how much SK's market

Well, Zee has bagged the rights and it is expected to stream the Tamil movie in multiple languages in the first week of October as the Tamil movies usually have a four-week window after its theatrical release, unlike in Bollywood where movies can only make it to the OTT platform after 6 to 8 weeks.

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