Before Rashmika, Simran's Deepfake Video Performing 'Jailer' Song Had Gone Viral

The Deepfake video of Rashmika Mandanna has come as a shock to her fans and the entertainment industry with the actress herself saying it is "extremely scary" how technology is being misused.

Bollywood's Mega Star Bachchan was the first person to respond to the issue as he shared a fact checker's deepfake clip alongside the original video of British-Indian social media personality Zara Patel, highlighting the urgent requirement for a legal and regulatory framework to address deepfakes in India.

Commenting on the post, Bachchan emphasized, "Yes this is a strong case for legal".

Mandanna also expressed her concern through Instagram, saying she was "really hurt" to see the video, which shows a woman dressed in black workout onesie inside an elevator. Her face has been edited using artificial intelligence (AI) to resemble Mandanna.

"I feel really hurt to share this and have to talk about the deep fake video of me being spread online. Something like this is honestly extremely scary not only for me but also for each one of us who today is vulnerable to so much harm because of how technology is being misused," the actor said.

However, many celebrities' Deep Fake videos are available online. Notably a video of yesteryear actress Simran's clip performing to Rajinikanth's 'Jailer' song 'Kaavaalaa' had gone viral.

In fact, the actress had shared the clip on her social media account.

Talking about it, singer Chinmayi, on X, said, "Several months ago, a video of one of our most favourite actors in an AI avatar performed to Kaavaalaa from Jailer released - only it wasn't her. It was a Deep Fake. Nobody knows for sure whether Ms Simran had consented in advance to her likeness to be used in the Deep Fake AI rendering of Kaavaalaa. She shared it on her social media pages as well."

Deepfake is a digital method where users can replace one person's likeness convincingly with that of another using AI technology. However, this technology can be misused to create controversial clips, like in the case of Rashmika.