Gold Rate Today (15 March 2026): IBJA Gold Prices Hold Focus; Tanishq, Malabar, Joyalukkas, Kalyan Rates

Gold remained in focus for Indian buyers on 15 March 2026 after the India Bullion and Jewellers Association (IBJA) released its latest benchmark rates for key purity categories. The domestic market is continuing to track international bullion sentiment closely, especially as investors respond to persistent geopolitical tensions, firm crude oil prices and shifts in the dollar index.

With uncertainty still elevated across global markets, gold is holding its appeal as a preferred hedge for both investors and jewellery buyers. In India, the benchmark data published by IBJA serves as the primary daily reference for the bullion trade and helps set the base for retail pricing across major jewellery chains.

IBJA Benchmark Gold Prices For 15 March 2026

The latest morning benchmark figures issued by IBJA for 15 March 2026 show the following rates across major gold purities:

• Fine Gold (999): Rs 15,907 per gram
• 22 KT Gold: Rs 14,581 per gram
• 20 KT Gold: Rs 13,256 per gram
• 18 KT Gold: Rs 11,930 per gram
• 14 KT Gold: Rs 9,279 per gram

These rates are used across the bullion market as a standard pricing guide and reflect the day's underlying movement in wholesale gold values.

Tanishq, Malabar, Joyalukkas, Kalyan Gold Prices Today

Retail jewellery prices usually sit above the benchmark bullion rate because brands include additional cost components such as sourcing, handling, design premiums and local business overheads.

As per the latest available updates, the 22K gold jewellery rates at leading jewellery brands are:

• Tanishq: Rs 14,675 per gram
• Malabar Gold & Diamonds: Rs 14,635 per gram
• Joyalukkas: Rs 14,635 per gram
• Kalyan Jewellers: Rs 14,635 per gram

Store prices may still vary slightly depending on city-level demand, inventory movement and outlet-specific adjustments.

Why Gold Is Staying Elevated In The Current Market

Global bullion sentiment has remained firm due to ongoing concerns around conflict-linked disruptions, especially in energy-sensitive regions, along with broader caution in financial markets. Whenever investors see higher geopolitical risk or volatility in crude and currencies, gold often benefits from defensive buying.

For Indian consumers, the rupee's movement against the US dollar remains another important factor. Since international gold is denominated in dollars, any weakening in the rupee can push domestic prices higher even if global bullion stays broadly steady.

Final Price Buyers Pay Is Usually Higher Than Benchmark Rates

The IBJA benchmark is a useful reference for understanding the day's bullion trend, but jewellery buyers should not treat it as the final store price.

The actual amount charged at retail counters usually includes 3% GST, plus making charges and design-related costs. These extra charges can differ significantly between brands and jewellery styles, which is why checking the detailed bill remains important before buying.