Anjali Sardana’s Pronto Hits $100M Valuation in Under a Year

In the crowded landscape of Indian startups, few stories have unfolded as rapidly and dramatically as that of Pronto. Founded less than a year ago by 23‑year‑old entrepreneur Anjali Sardana, the home services platform has already reached a valuation of $100 million, a milestone that underscores both the scale of demand and the boldness of its execution.

Pronto's latest funding round, announced this week, brought in $25 million led by Epiq Capital, with existing backers Glade Brook Capital Partners LLC, General Catalyst, and Bain Capital Ventures reaffirming their confidence by participating again. Sardana, who serves as chief executive, shared the news on X with palpable excitement, noting that her investors had "doubled down" on the company's vision.

The journey, however, has been anything but glamorous. Sardana recalled the startup's earliest days in Gurgaon, where she and her small team operated from a single hub in Sector 56. With limited resources, they often slept on the floor to ensure that every customer booking was fulfilled. At that time, Pronto managed around 170 bookings per day-a respectable figure for a fledgling venture, but modest compared to what was to come.

Fast forward nine months, and the numbers tell a different story. Pronto now handles more than 18,000 bookings daily, supported by a network of over 3,000 trained professionals-affectionately referred to as "Pros." These workers provide households with essential services such as sweeping, mopping, dishwashing, laundry, and bathroom cleaning. The platform's promise lies in its speed: short‑notice bookings and reliable fulfillment, a combination that has resonated with busy urban families.

The company's footprint has expanded to more than ten cities, including Delhi NCR, Bengaluru, Mumbai, Hyderabad, and Chennai. Bengaluru alone accounts for nearly one‑fifth of total demand, highlighting the city's appetite for organized domestic help. This geographic spread demonstrates Pronto's ability to scale quickly while maintaining service quality, a challenge that has tripped up many competitors in the sector.

Sardana's background adds another layer to the story. A biology graduate from Georgetown University in 2024, she had stints in investment roles at Bain Capital and 8VC before venturing into entrepreneurship. That exposure to venture capital appears to have sharpened her instincts for fundraising and scaling, enabling her to attract marquee investors early in Pronto's journey.

Ownership remains firmly in her hands, with Sardana retaining a 40 percent stake in the company. Among external shareholders, Glade Brook holds the largest slice at around 15 percent. This structure ensures that the founder continues to wield significant influence over the company's direction, even as institutional investors provide capital and guidance.
For Sardana, the latest funding round is not a finish line but a checkpoint.

"We know most of the work is still ahead of us," she remarked, acknowledging the challenges of sustaining growth, expanding into new markets, and building trust with millions of households. Yet, the trajectory of Pronto suggests that the company is well‑positioned to redefine how domestic help is organized and delivered in India.

In less than a year, Pronto has transformed from a scrappy operation in Gurgaon into a $100 million enterprise. Its rise illustrates the power of persistence, the importance of execution, and the untapped potential of India's household services market. For Sardana, the journey has only just begun.