After Myntra, Flipkart to shut website, to go 'app-only' from September

Bengaluru, July 7: Following the footsteps of fashion e-tailor Myntra, leading e-commerce platform Flipkart has decided to shut its website and join the app-only bandwagon by September this year.

According to reports, company's chief product officer Punit Soni last week told employees that Flipkart will operate with only a mobile app from September.

With the surge of smartphones and mobile internet in India, Flipkart has taken this decision while keeping in mind the gradual transition from web to mobile.

Flipkart mobile app will enable users to experience personalised shopping, by creating a platform to know their location, preferences and purchase patterns.

Flipkart said that already 70% to 75% of the traffic is coming from their mobile app.

Myntra's move of going app-based in May 2015, had received mixed reviews from the online shoppers. Shortly after going app-based, Myntra experienced 10 percent decline in its sale. [Myntra's new move: Mobile-based app to replace desktop website from May 1]

OneIndia News