'Kantara' to 'Sita Ramam', the success of these 4 South films have lessons for film industry
Bengaluru, Oct 08: It is raining dark horses in the South Indian film industry with not one or two but four movies with little or no expectations making it to the top. Yes, South Indian film industry has witnessed four unexpected hits in the last three months in the form of Nikhil Siddhartha's 'Karthikeya 2', Dulqueer Salmaan's 'Sita Ramam', Nandamuri Kalyan Ram's 'Bimbisara' and now Rishab Shetty's 'Kantara'.
These four movies have emerged victorious when many big stars including Salman Khan and Akshay Kumar have struggled to deliver a convincing hit at the box office. Interestingly, none of the said films had A-list actors, yet managed to pull the audience to theatres and win the hearts of the cine-goers.
'Bimbisara'
Bimbisara
is
a
fantasy
action
film
written
and
directed
by
debutant
Mallidi
Vassishta,
and
produced
by
NTR
Arts.
It
stars
Nandamuri
Kalyan
Ram,
Catherine
Tresa,
Samyuktha
Menon
and
Prakash
Raj.
In
the
film,
King
Bimbisara
of
the
Trigartala
Empire
from
the
5th
century
BCE
lands
in
the
modern-day
world
through
time
travel.
The Telugu fantasy action surprised the cine-goers with its grandeur and power-packed performances backed by solid background score and fantastic visuals. Kalyan Ram as Bimbisara was hailed for his acting. In fact, critics declared that this was his best performance till date.
The movie turned out to be a blockbuster by minting Rs 63.9 crore.
'Karthikeya
2'
Telugu
film
Karthikeya
2
is
a
mystery
action-adventure
film,
written
and
directed
by
Chandoo
Mondeti.
The
film
served
as
a
sequel
to
the
2014
film
'Karthikeya'
and
stars
Nikhil
Siddhartha,
Anupama
Parameswaran,
and
Anupam
Kher.
The
plot
follows
Dr
Karthikeya
who
is
on
a
quest
to
find
the
lost
anklet
of
Lord
Krishna.
The fans were impressed with Indiana Jones or a James Bond-like movie with Indian sensibilities. The gripping, pacey, thrilling story that revolves around religion, faith & science & technology. The cine-goers enjoyed the treatment and hailed the performance of the actors and the content.
This was much bigger hit than 'Bimbisara' as the movie grossed Rs 102 crore at the worldwide box office. In Andhra and Telangana alone, it raked in Rs 51.7 crore.
'Sita
Ramam'
Sita
Ramam
is
a
period
romantic
drama
film
co-written
and
directed
by
Hanu
Raghavapudi.
The
film
stars
Dulquer
Salmaan
and
Mrunal
Thakur
playing
prominent
roles,
and
Rashmika
Mandanna
and
Sumanth
are
in
the
supporting
roles.
Set
in
1964,
Lieutenant
Ram,
an
orphan
Indian
army
officer
serving
at
the
Kashmir
border,
gets
anonymous
love
letters
from
Sita
Mahalakshmi.
Ram
is
on
a
mission
to
find
Sita
and
propose
his
love.
This too remains one of the biggest surprise hits in Tollywood in recent years. The movie starred a non-Telugu actor, yet the power of word of mouth feedback played the trick for this one. The actors breathed life into their characters and they were well-aided by a good storyline backed by eye-pleasing visuals. Special mention for Vishal Chandrashekhar's music.
The movie was also declared a blockbuster as it earned Rs 59 crore. The popularity of the film increased after its OTT release.
'Kantara'
Rishab
Shetty's
Kannada
film
'Kantara',
which
was
released
last
week,
has
struck
gold
at
the
box
office.
The
film
clashed
with
the
biggies
like
Mani
Ratnam's
'Ponniyin
Selvan',
Hrithik
Roshan's
'Vikram
Vedha'
and
Chiranjeevi's
Godfather',
but
gained
more
popularity
and
success
than
those
films.
The movie, which is made with a moderate budget, has grossed over Rs 30 crore at the box office. The Kannada flick has impressed the viewers with its gripping content backed by the extraordinary acting of Risha Shetty. The narration backed by the cultural setting with a message was lauded by critics.
What
Worked
in
Favour
of
The
Films?
It
is
difficult
to
predict
the
success
of
films,
but
looking
at
the
pattern,
one
gets
clear
idea
that
the
audiences
have
started
preferring
content
over
stardom.
"Gone
are
the
days
when
an
A-list
actor
could
proudly
say
that
he
would
deliver
a
hit
with
his
star
power
alone.
Be
it
in
South
or
Bollywood,
it
is
becoming
increasingly
difficult
for
filmmakers
to
impress
the
cine
goers
with
average
content.
Surely,
the
trend
indicates
that
people
want
fresh
content
and
something
different.
Routine
doesn't
work
anymore," trade
tracker
Trinath
tells.
Trade trackers say that word-of-mouth can do wonders for the film. "Look at how 'Sita Ramam' turned out to be a hit. Nobody anticipated it. Nobody expected some non-Telugu actor to deliver such a hit. That's because of positive reviews that spread like wildfire due to social media. Even it was embraced by non-Telugu audience," Bhavana, who tracks Telugu films, opines.
Coming
to
the
business
part,
the
distributors
understanding
and
planning
help
a
film
to
increase
its
profits.
"For
instance,
'Kantara'
was
released
in
limited
screens
by
the
makers.
Instead
of
releasing
in
50
single
screens
across
the
city
and
paying
huge
rents,
they
released
in
lesser
single
screens.
As
the
word-of-mouth
was
good,
there
was
a
huge
demand
for
tickets
and
they
reaped
the
same
profit
from
limited
screens," critic
Shyam
Prasad
points
out.
The
success
of
the
four
movies
have
lessons
for
filmmakers,
say
industry
insiders.