Gaya Means Wound: Bengaluru Man Takes On Blinkit For Sending Hindi Notifications, Insists On Kannada

In a peculiar incident, a Kannada-speaking man expressed his frustration with the Blinkit delivery app after receiving a notification in Hindi. Labeling it an "alien language," the disgruntled customer voiced his displeasure over Blinkit's use of Hindi instead of Kannada for customers in Bengaluru.

Sharing a chat screenshot with Blinkit's support team, the user, known as @Metikurke on 'X,' wrote, "Blinkit sent a harmful notification and wished me 'Gaya,' which means 'wound' in Kannada. I told them, if I received one more threatening notification, I would lodge a police complaint. After that, they stopped sending nonsense in alien languages. That's how we need to deal!!"

The issue began when the user received a notification from Blinkit in Hindi that read, "Dekho ye order 12 minutes mein deliver ho gaya (See this order was delivered in just 12 minutes)."

Unable to understand the Hindi words on his phone screen, the man promptly contacted the app's support team to voice his concern. In his message, he threatened to lodge a police complaint against Blinkit for sending notifications in an "alien language," which he considered to be Hindi. He emphasized the 'Deliver ho gaya' notification, pretending to be unfamiliar with Hindi. In his 'X' post, he wrote, "Blinkit sent a troubling notification and wished me 'Gaya,' which means 'wound' in Kannada."

He continued to reprimand them, demanding they communicate in Kannada, questioning, "Why are you operating in Bengaluru if you can't offer services in the official language of this region?" and pointing out, "Kannada is the sole official language of Bengaluru."

He later noted that his threat of police action prompted the app to switch to sending notifications exclusively in English. "Following my complaint, I noticed for over a month that they only send notifications in English now. No more nonsense in alien languages."

Unsurprisingly, this incident did not sit well with internet users, who began mocking him. "Only shows that people need to get jobs and have a life. You could have simply closed notifications. Instead, you sit and think of every situation where we can do a language angle," remarked one user.

Another chimed in, "Bhai, literally you could have used the turn off notifications option. But no, I have so much free time that I can tweet this on Twitter and enjoy engagement and reach."