TN: Nuclear Corp to unveil ad jingles to push Koodankulam

Chennai, Nov 26: The Nuclear Power Corporation of India Limited have decided to air two one minute jingles on two FM radio stations in Tirunelveli and Tuticorin districts of Tamil Nadu as a part of public awareness programme to convince the local people of Koodankulam that atomic power plant is not harmful after all.

Meanwhile, NPCIL has approved two foot tapping jingles with massages that nuclear power plant is reliable as against other energy sources like thermal/wind/hydro and about the importance of atomic power for building the nation. The jingles will be aired on Suryan FM and Hello FM radio stations.

According to an NPCIL official, "The idea is to catch the people's mind space which was earlier lost to the anti-nuclear activists." He further said that the FM radio jingle campaign will be for one month and it is a low budget campaign to spread awareness among people about the Koodankulam nuclear plant.

Earlier, the villagers at Kudankulam in Tamil Nadu had organized several hunger protests with the demand of closing down the nuclear power plant as it may create displacement and loss of livelihood in that area. Roads have been blocked and the local administration has advised the KNPP staff to sit tight inside their homes, fearing violence.

The centre has already rejected the stopping of work at the plant citing the plant is designed to generate more nuclear power than anywhere else in the world and will solve Tamil Nadu's shortage of power problem. The first two reactors at the plant was originally scheduled to start functioning later this month, but was stopped over the protests held.

OneIndia News