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Microsoft Bing copies Google search results

By Abdul Nisar
|
Google & Bing
California, Feb 2: Internet giant Google Inc accused computer giant Microsoft of copying their search engines' search results. Google said that Microsoft Bing has been watching Google's search result to make themseleves advanced.

Google's head of the blog Search Engine Land, Danny Sullivan, revealed the the company had conducted a "sting operation" to identify Bing's malpractice. He claimed that through their operation, they found Bing search engine is keenly watching Google's search result.

Google also accused that Microsoft carries this secret practice through their Internet Explorer 8 and the Bing toolbar. Both these Microsoft products send user data to their mother company to identify how people use Google.

In contradictory to Google's charges, Microsoft denied all allegations and described their sting operation as "a spy-novelesque stunt" and "a creative tactic by a competitor."

But, technology blog SearchEngineLand continued the 'Copy' allegations by citing the search result for 'torsoraphy'. When any user search for 'torsoraphy', Google automatically corrects it to 'tarsorrhaphy' and returns search results for the correctly-spelt word. But while searching 'torsoraphy' in Bing, it shows the result for 'tarsorrhaphy' without correcting it to the later word.

Deniying the Google's charges, Stefan Weitz, director of Bing, told SearchEngineLand, "As you might imagine, we use multiple signals and approaches when we think about ranking, but like the rest of the players in this industry, we're not going to go deep and detailed in how we do it."

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