New York, Jul 30: Forbes magazine has selected Apple Computers as the world's most valuable brand in the '2010 world's Top 50 valuable brand' list.
"Apple is a company that has faced setbacks before and bounced back to become the world's most valuable brand of worth $57.4 billion," described the Forbes magazine.
"Apple shows just how a brand can survive and thrive even when a parent company stumbles. Apple's sales in the late 1990s plummeted 46 per cent over a four-year stretch while the company lost money seven times over eight quarters," said the magazine.
Microsoft with a brand value of $56.6 billion ranks the second in the list. Beverages firm Coca Cola with $55.4 billion ranked third, followed by technology giant IBM, worth $43 billion in fourth and search engine Google with $39.7 billion in fifth.