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Internet rivals Yahoo, Google shake hands in Japan

By Samyuktha

Tokyo, Jul 27: While there is no doubt that Yahoo America views Google as a rival, Yahoo Japan has taken a rather surprising decision to use Google's technology to run its search engine and advertisement delivery system.

Yahoo Japan has reportedly signed a deal to use Google's search engine rather than that of its newly found ally Microsoft. Yahoo had previously opted to use search technology provided by Microsoft's search engine, Bing.

On Tuesday, Jul 27, Yahoo Japan announced that it will license the back-end technology to run its search page to Google but Yahoo Inc maintained that it will still compete with Google in all other areas.

Google has confirmed the deal with Yahoo in Google Japan Blog. The internet behemoth said that Yahoo Japan will make the contents of its broad Internet holdings, including its auction and shopping sites, available to Google's Japanese search results.

Yahoo has a strong hold in the internet sphere of Japan. The company is controlled by Softbank Corp, a major Internet and mobile phone provider.

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