Fiat Group and Carnation Auto form a strategic alliance

Posted By: Staff
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New Delhi, Dec 17 (ANI): Magneti Marelli, a Fiat Group company, headquartered in Italy with a turnover of $ 6.5 Billion and a leader in automotive systems, components and services, today announced a path-breaking partnership with Carnation Auto, India's first independent multi-brand automotive sales and service network solutions provider.

With this alliance, the two companies are committed to deliver world-class automotive services, technical know-how and diagnostic instrumentation for the premium car segment via the Carnation Sales and Service Network in India and also to develop a nationwide business dealing in the procurement and distribution of aftermarket parts under their joint brands.

The agreement will enable Carnation Auto to enhance its technical know-how and spare parts offerings, while Magneti Marelli will gain market insights from the multi-brand national network of Carnation Auto. Magneti Marelli will also provide on-ground expertise through key personnel with deep and thorough understanding of premium automobiles at Carnation hubs across India.

Targeting the premium car segment, with the price range of Rs 1 Million and above, the partnership is aimed at providing a broad range of solutions like periodic maintenance, mechanical repair and car detailing among other services to this segment. Magneti Marelli will upgrade Carnation's technical know-how in the premium car category by providing technological equipments, tools and training modules, which in turn will result in the expansion of Carnation's auto solutions services.

With the set-up of this strategic partnership, the first joint operation will commence in the Gurgaon hub of Carnation Auto towards the end of this fiscal year.

Magneti Marelli is part of the Fiat Group and a key automotive systems and components supplier of all the leading carmakers in the world. The Fiat Group Automobiles Company brands Fiat, Lancia, Alfa Romeo, Ferrari and Maserati.

After Market Parts and Services, the aftermarket division of Magneti Marelli, lists over 30,000 parts across 30 product lines in their catalogue and therefore also has the capability to sustain supply for almost all the premium brands that are currently being sold in India.

Magneti Marelli has over 60 production sites across the world, including six joint ventures in India. Magneti Marelli will provide a range of products and spare parts drawing on the local production derived from its existing Indian joint ventures representing a competitive advantage for the partnership.

The President and CEO of Magneti Marelli, Eugenio Razelli said, "After having doubled Magneti Marelli's industrial perimeter in India in the last 24 months, we have now completed our strategic presence in one of the key countries in the future global automotive scenario, focusing on the crucial and complementary sector of aftermarket and assistance. In India we choose to have partnerships only with leading companies: Carnation represents the ideal partner for ensuring delivery of world-class quality in services and assistance in the Indian aftermarket segment. By consolidating its on-site operations in India, Magneti Marelli is determined to participate with its partners in the growth and development of this country."

Jagdish Khattar, CMD, Carnation Auto added, "The premium aftermarket service is key for us to deliver complete solutions to an expanded customer base, as it makes a viable business proposition for us to tap into this discerning and growing market. Today's announcement, with one of the world's largest automotive component manufacturers is an obvious choice and will enable us to provide a credible alternative to address a significant gap in the multi-brand premium car segment." (ANI)

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