London, Oct 17 (ANI): A company has developed body scanning technology which can help women buy "perfectly fitting" clothes on the high street.
Brainchild of the company, Innova, the software takes data from body scanners and uses it to produce clothes that apparently fit women's shape exactly.
Thanks to the new invention, customers can go to "scanning outlets" where their body shape is recorded in 3D. They can then choose outfits online which will be fitted to their shape, reports The Daily Express.
Designers Deryck Walker and Niki Taylor, from the Olanic website, and Kerry Nixon, of the Vidler And Nixon website, have contributed items to the collection, which also includes cheaper in-house designs.
Innova founder Patrick Gardner said his firm's clothes are a "radical alternative" to traditional fashion.
"Unless you're investing in couture which is truly bespoke, the alternative is sized clothing, which rarely fits perfectly," he said.
"Automation eliminates large swathes of the costs traditionally associated with bespoke clothing.
"There are no bulk stock orders, no unsold stock, no teams of sales staff and no retail units, just body-scanning outlets.
Fashion has gone simple," he added. (ANI)