New Delhi, Jul 20: In an attempt to encourage customer loyalty, General Motors India has launched Opel Exchange programme for existing Astra and Corsa customers.
Under this limited period buyback scheme all the existing Opel owners can trade in their Astra or Corsa for a new Chevrolet model.
Customers who wish to avail this scheme has to get their cars inspected by GM-certified engineers at any of the GM dealerships across the country. Based on the engineer's assessment, an offer will be made.
The customers will also be free accessories worth Rs 10,000 by the dealer under the Opel Exchange Programme.
"With the buyback scheme, we are giving an opportunity to our loyal customers to enjoy the Chevrolet experience. Our goal is to continue to reach out to our customers both new and old and provide them the best and the latest cars. Astra and Corsa were sold for ten and seven years, respectively, before introducing Chevrolet brand to India," said Mr P Balendran, Vice President, General Motors India.
Under the same loyalty programme, the company has entered into a financing arrangement with some of the public and private sectors banks to offer low EMI schemes, under which the banks will be offering friendly financing packages and attractive pay out schemes.