Masterline Telebiz, a leading SIM card-manufacturer in India

Mohali, June 19 (ANI): The telecom revolution in India has proved to be a boon for the related firms of this sector.

One such company is Mohali-based Masterline Telebiz, which is producing mobile recharge cards for most of the mobile telecom operators in India. It is now foraying into mobile telephone SIM cards for international players too.

Masterline Telebiz has revolutionized the phone card industry by positioning itself among the leading SIM card-manufacturers in India.

Naresh Nanda, an electrical engineer from Punjab Engineering College Chandigarh, started the company with a small team in Chandigarh and began supplying recharge cards at Rs. 17 a card to telecom service providers.

Today, the same card fetches him 60 paise i.e. almost a cent per card. It's still viable for the company, as the volume have grown manifold.

Nanda tells that his company deals with all leading mobile operators who have head on competition for survival. Today, call charges have fallen drastically. They have to compress their operational costs and that pressure comes on us.

"We have to learn from their example so I have a lot of competition. We are the first movers in these industry. We have learnt a lot and still manages survival better than the new entrants because there is advantage of skill sets. There is the advantage of length in these business and plus the expertise know how with the vendors who support us. Now, going forward, the recharge cards hold big growth potential. It is not being fully supported by the numbers of vendors who lack experience and lack professional deliverance. So we have looked them very prospectively about the card business," said Naresh Nanda, Managing Director and Chief Executive Officer, Masterline.

Masterline has in-house Artwork Studio, which offers expert advice and guidance for the project, right from initial concept through to the finished product.

As the revenue sharing propositions are better with the players in South America and America, Masterline prefers a partnership with global players to offer value added services for 3G Spectrum.

The financial meltdown, according to Nanda came as a blessing as it led to compression in costs.

"The services and the products which we try to sell are necessity based products and I think necessity is quite safeguarded from any recession and the second for our advantage is that the telecom industry which have tremendous growth potential. And, having said that with these potential still lying there, we see a lot of room for us vis-a-vis the competition is concerned competition. Competition is in every line of business but it is the intelligence of every manufacturer to be able to steer his way through the competition by re-engineering the product the concept you can put in the product," says Nanda.

As the financial markets in India are improving, the company expects the SIM card business to touch two million dollars.

Besides, the company is also in the process of getting a separate trademark for supplying integrated state-of-the-art security systems in Indian market. It has plans to import a range of security equipment from Italy, Spain, Singapore, Malaysia and Taiwan. By Sunil Singh (ANI)