Badge business in Varanasi unscathed by global economic slump

Posted By: Staff
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Varanasi, May 9 (ANI): The economic slump may have affected every business sector but the badge business of Varanasi does not seem to be affected at all. The demands from across the world are just as they used to be.

The badges made in this city are totally hand made with the work of Zari (gold or silver thread).

These badges are made especially by embroiders of Varanasi as they always have been famous for their Zari embroidery work.

The badge making business was there in the country from the days of British rule. Badges were made and supplied to the British army and till today these badges are being made and supplied from Varanasi.

According to the weavers, they still receive the orders on a regular basis.

"We have the business of badges. It is mandatory for the soldiers in foreign countries to wear uniforms and on that a badge is necessary. So we keep on receiving orders. So recession hardly has any effect on our badge business," said Sayed Nishat Ali, a weaver.

There are around 500 families associated with this business. After partition few weavers went to Pakistan but still Varanasi remains the first choice across the world.

The exporters say that recession and badge business are not related at all.

"There is no relation between global economic slump and army's requirements for badges. Army people require badges for a particular date or ceremony. It is mandatory for them to wear badges on their uniforms. So for that particular day, we make and deliver the badges and they pay for it," said Hazi Mukhtar Ahmad Ansari, an exporter.

Badges made in Varanasi are in use in USA, United Kingdom and all the European countries. The Indian government needs to give it a serious attention to turn this cottage industry into a full-fledged industry. (ANI)

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