American sunglasses company launches its collection in Mumbai

Mumbai, Apr 12 (ANI): Models sashayed on the ramp at a fashion show in Mumbai to showcase fashionable and trendy eyewear of sunglasses, incidentally designed and made by a US-based company.

According to the manufacturer, Maui Jim brand is the Numero Uno in the segment of sunglasses in the US.

The collection launched at this fashion show, held here last evening, had a combination polarised lens technology with sunglasses shapes designed to appeal to consumers in India.

Famous models walked the ramp wearing Hawaiian wear and sported the sunglasses.

Indeed, they even performed the traditional Hawaiian dance as if bitten by the vibrant music of the Pacific islands.

Martin Jin Van Eerde, international marketing manager of Maui Jim said that the technical qualities of this eye wear is very good.

"Wearing a Maui Jim is like changing from a 1 mega pixel camera to a 10 mega pixel camera. The quality difference is huge," said Martin Jin Van Eerde.

Eye to eye with fashion, sunglass manufacturing companies are now looking towards India for expanding their market vision as India is emerging as a global market. (ANI)