Mumbai, Mar 22: The world's cheapest car, Tata Nano is all set to be launched on Monday, Mar 23. Will the much-awaited 'people car' worth Rs One lakh will be a hit with India's emerging middle-classes.
The launch of the car will be a big event.
Around thousand guests and over 100 media companies are likely be present for the mega show and the preparations are in full swing.
According to sources, Tata Motors is likely to spend more than Rs 1.5 to 2 crore for the launch. In this regard event manager, Showdiff will be paid over a Rs one crore and a whopping Rs 30 lakh for rental space designated for 1000 car parks.
About 150 security personnel and 30 bouncers have been hired for the safety of the event.
Just 30,000 to 50,000 of the four-door Nanos are likely to be sold in the first year because of limited production capacity -- a fraction of the company's original planned target, auto sector experts said.