Fashion designer calls for affordable clothes in times of global turmoil

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New Delhi, Nov 15 : Fashion designer Rohit Gandhi called on the fashion fraternity to come up with affordable and wearable clothes in times of global turmoil and recessionary trends.

Speaking to reporters after a glamorous Chivas fashion show here on Friday, Gandhi one of the designers of the designer duo-Rohit Gandhi-Rahul Khanna, said that even the fashion industry needs to do its bit to come to the rescue of the customers in difficult times.

"That is terrible news to departmental stores, boutiques and apparel makers, who tend to get a boost when the fashion-conscious splurge on clothes for office holiday parties and New Year's festivities," he added.

He further said that the USP is wearability. Every garment and every design was wearable. Apart from fashion, we constitute price ...we don't feel that if you have a designer cloth and a designer label, you need to get really expensive. We believe in being price conscious especially keeping the economy in mind.

According to reports, U.S. retail chains just posted the worst October sale results in more than three decades, prompting the International Council of Shopping Centers to pare its already grim forecast for holiday season sales.

It now expects November-December sales to rise one percent, from a prior view of 1.7 percent.

Even as financial markets all over the world battle a severe crash, the glitzy and the fashion fraternity of India is advocating affordable clothes, visitors at the designer duo's show were excited over their CUE and H2O collections.

"The show was absolutely brilliant, there were incredible designs, we were completely not expecting. The colour palettes were brilliant perfect ....we were very excited to see," said Anuran, a visitor from the United States of America.

The collection was an experiment with sheeted and sequined urban as well as chic evening wear in metallic colours along with black, cinnamon and beige drafted in fabrics like sand washed satin, polypropylene printed linins, see through georgettes and brushed woolens.

The show formed the part of second edition of the Chivas Fashion Tour 2008.

As a part of this tour 15 prominent Indian designers will travel to five different cities to showcase their creations.

Chivas Fashion Tour 2008 will culminate with a grand finale, which will be held in Dubai on November 22.

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