Socomec UPS India fosters strategic tie up with Redington

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Chennai, Nov 10 (ANI/Business Wire India): The Chennai based Socomec UPS India Pvt. Ltd. the wholly owned subsidiary of French UPS major and global leader in UPS technology has fostered a strategic tie up with Redington India Ltd., a premier end-to-end Supply Chain Management (SCM) solutions provider.

In keeping with this bi-lateral corporate initiative, Redington will play liaison between Socomec and its channel partners for Socomec's 8-60 KVA, 3-phase UPS systems throughout India. This move comes close on the heels of Socomec setting up its fully owned subsidiary in India to take a handgrip of its marketing, distribution and retailing processes.

Socomec, which has 14 offices across the country to support its sales and service function, has an 11 per cent market share in the Indian UPS Market. With ambitious plans to grow exponentially, it has engaged Redington India, which is the second largest distributor of IT products in India servicing over 14,000 channel partners with over 60 leading brands.

"Given Redington's track record of superior logistics capabilities, robust infrastructure, sophisticated Management Information System and prudent risk management practices, we are rest assured that our products will reach our clientele across India in Tier 1, 2 and 3 cities with seamless precision" said Norbert Jacobsen, Managing Director, Socomec UPS India.

Socomec won the "Best Service Provider Award and No. 1 UPS in Product Quality Award" for 10 KVA and above UPS capacity in the Indian market with 94 per cent Customer Satisfaction rating as surveyed by SOFT DISK magazine for the year 2007.

Anand Chakravarthy, Head - Strategic Business Unit, Redington (India), said, "We are pleased to have Socomec in our product portfolio." He further added, "Socomec has a strong brand value. This, in combination with our committed channel partners will soon see rapid growth of Socomec revenue in India."

Socomec and Redington team shall work closely towards enhancing the reach to partner community. Partner education, training and other channel activities will create top of the mind recall among partners and customers.

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