Digjam,Holland

New Delhi, Oct 14 (UNI) Eyeing the country's fast growing luxury apparel market, Digjam Ltd and Holland&Sherry today launched the world's most expensive tailoring cloth -- Vicuna Aymara -- priced at Rs 30 lakh per suit length.

''People in India now have enough disposable income...the demand for high class, expensive products is increasing, and keeping this in mind, we have tied-up with the world's most prestigious cloth weaver Holland&Sherry to bring its exclusive range in the country,'' Digjam Managing Director C L Rathi said here.

Made up of a lustrous worsted spun jacket fabric, the tailoring marterial is chic and stylish, and that is why it is premium and highly priced, Mr Rathi said.

About its retail plans and sales target, he said the company will be selling the Vicuna Aymara through the upper-end retailers in its distribution network in major metros and towns.

''Since it is an exclusive quality product, we just want it to be bought and admired by the Indian consumers...as of now, we have not set any sales traget,'' he added.

Asked whether the tie-up will bring out something for the Indian middle class, Mr Rathi said, ''We expect to bring tailoring material priced in the range of Rs 4,000-Rs 5,000 per metre. That means, a middle class person can easily afford a suit length, priced reasonably in the range of Rs 16,000-Rs 20,000...if people want something below this price range, then Digjam itself a good option for them.'' UNI SG SBA HS1626