Bharti launches calling card in Singapore

New Delhi, Sep 15: Bharti Airtel, the country's leading telecom services provider, on Monday, Sep 15 launched its virtual calling card service Airtel CallHome' in Singapore. The launch, which comes soon after the successful UK entry, aims to bring four lakh Non Resident Indians (NRIs) and students in Singapore closer to their friends and families in India, a company statement said.

The service offers good call quality, competitive call rates, two touch speed dialing, 'easy dial' for frequently call numbers, and a host of value-added services, it added.

Subscribers in Singapore will be able to call India at 10.5 Singapore cents per minute on a toll-free access number.

As part of its launch offer, Airtel is also giving 20 minutes of free talk time trial.

''Customers in the Singapore market, which is today dominated by physical calling cards, are looking for greater transparency in charges and ease of usage,'' Bharti Airtel President (Enterprise Services) David Nishball said.

According to industry estimates, the total outgoing traffic to India from Singapore is around 60 million minutes per month. Of this, 36 million minutes is through calling cards.

Singapore is the third country where the Airtel CallHome service is being launched, apart from the US (where it was launched in 2006) and in the UK (last month).

UNI