Satnav Tech in discussion with auto cos for bundling devices

New Delhi, Sept 3 (UNI) GPS navigation services provider Satnav Technologies today said it is in discussion with leading car manufacturers for the deployment of its device 'SatGuide'.

''The market for GPS navigation systems is increasing. More and more devices, be it GPS systems or mobiles, are including navigation as an essential feature. So we are in discussion with car manufacturers for fitting our devices and will announce that soon,'' said Satnav Technologies, Assistant Manager(Sales) Abdul Hameed while talking to UNI at the sidelines of the ACMA Annual convention in the capital.

Hyderabad-based Satnav Technologies, established in 2004, has developed software products catering to the Computer Aided Facilities Management (CAFM) sector.

It also has GIS-based facilities management solution 'A-Mantra', mapping solutions, in-house routing engine 'SatNavigator', and vehicle tracking system 'SatTracX'.

SatGuide is priced at Rs 4,290. ''One can go in for the yearly updation. We update our maps on a quarterly basis,''.

The company already has a subscriber base of 30,000. It covers 200 cities and has about five lakh points of interest (PoIs) on its maps.

It is voice-activated and is available in English and eight other regional languages.

He said the market is currently concentrated in the metros, from where the company gets the bulk of its subscribers. He exuded confidence that as the corporates shift to smaller cities, the demand for such products will increase as the people become open to the idea of using such gadgets for navigation.

The market for such devices is yet to catch on. Players like MapMyIndia are already in the field, but the demand still remains low.

UNI TEAM AK RK1910