Click it and Unblock the Notifications
Just In
Don't Miss
-
Apple Confirms Special Event for May 7: iPad Air, iPad Pro 2024 Models Expected -
TCS Vs Infosys Vs Wipro Shares, ADRs, Upcoming Dividends: Which Mega IT Stocks To Buy After Q4 Results? -
Who Won Yesterday's IPL Match 39? CSK vs LSG, IPL 2024 on April 23: Marcus Stoinis Fires 63-ball 124 To Quiet Chepauk -
Mirzapur 3 OTT Release Date, Platform: When Will Mirzapur Season 3 Premiere On Amazon Prime Video? -
Telangana Inter Manabadi 1st and 2nd Year Results 2024 to be Declared Tomorrow -
Chrysler Pacifica Marks Seven Years As Most Awarded Minivan With New Campaign -
Anant Ambani-Radhika Merchant's Wedding Function Details Are Out, Check out Ambani Bahu-To-Be's Chic Fashion! -
Kurnool's Hidden Gems: A Guide To Exploring India's Lesser-Known Treasures
Max New York Life Insurance revamps brand
New Delhi, Aug 26: Targeting young and modern Indian consumers who are using insurance as a means for wealth creation, Max New York Life Insurance has revamped the brand. The company unveiled its new brand positioning-- Karo Zyaada Ka Iraada, here on Tuesday, Aug 26 that replaces its previous tagline 'Your Partner for Life'.
The new tagline represents the image of an ambitious and assertive India which is ready to compete for more, demand and dream more. Speaking on the occasion, company Senior Director and Chief Marketing Officer Debashis Sarkar said,''We are in an aggressive growth and expansion mode, we want the brand to reflect the same''.
Quoting the latest 'World Insurance Report 2008', Mr Sarkar said 88 per cent people use insurance as a means to improve personal finance.
The company, which plans to expand its distribution footprint with opening of 250 new offices, will release the new campaign by the end of this month.
UNI
