Portal for effective employee communication

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Bangalore, Aug 25 (UNI) R K Swamy BBDO, part of Rs 650-crore R K Swamy/Hansa Marketing Service Group, today launched an exclusive portal, offering creative posters and e-mails for effective employee communication.

Talking to reporters during the launch function, R K Swamy BBDO Chairman and Managing Director Srinivasan K Swamy claimed that the portal -- irdirectiononline.com-- based on subscription model, made designing and publishing of employee communication simple and effortless. It offered ready-to-use internal communication designs and over 150 topics that address the issues of employee communication of any organisation, he added.

The online service would help companies cut costs on their internal communication all over the world. Over 1,000 ready-to-use internal communication designs were made available on the website with a handy editing tool to customise the design. The portal used high quality photographs and graphics licensed from Getty Images.

The subscription rate ranged between 250 and 8,000 US Dollars per annum depending on the number of downloads by a subscriber.

The company expected to make a revenue of Rs 10 crore in the first year and take it up to Rs 100 crore in three years' time when more offerings were launched.

The portal had a vast repository of designs on topics like active life beyond work and office, celebration communication, corporate news, cultural vibrancy, employee benefits, referral programme and training and development.


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