Future Generali launches ULIP Product

Mumbai, July 15 (UNI) Securing over 1,00,000 customers in a record time through its Mallassurance initiative, Future Generali, the Insurance venture of Future Group of India and Generali Group of Italy, today announced the launch of its first ULIP, Future Sanjeevani.

Future Group CEO Kishore Biyani in a release here said that by introducing insurance products to customers visiting shopping malls and modern retail outlets, the Company had been able to garner a significant number of individuals who had never bought an insurance product before. ''While we will continue to expand the traditional channels of insurance distribution like agency network, branch network, alternate and corporate network, Mallassurance will help us create a market among the younger generation of customers, who till now were not being attracted by existing insurance players,'' he said.

Future Sanjeevani, which is in line with the Future Group's and the Generali Group's philosophy of offering maximum value to each customer, is aimed at addressing the needs of the Indian customer at various stages of their lives like the life-giving herb - Sanjeevani.

Future Sanjeevani offers comprehensive features like coverage up to 99 years, premium payment option of single premium, 5, 10, 15 and whole of Life. It also has four Optional Riders and additional loyalty units. Future Generali India Life Insurance Company intends to distribute this product through their multi channel distribution network and in all the 43 branches across 31 locations all over India.

Future Generali has introduced an innovative channel of providing Total Insurance Solutions through Mallassurance in May 2008, effectively employing the Future Group's impressive retail presence like Big Bazaar, Food Bazaar, Pantaloon, E-Zone, Home Town and others, providing yet another value addition to the lives of customers. Through Mallassurance, Future Generali offers numerous Insurance products to the millions of customers who have made the Future Group's stores a part of their lives.

UNI VK RN AG1943