Ford India unveils New Fiesta in Hyderabad

Hyderabad, June 26 (UNI) Ford India President Michael Boneham along with actor Soha Ali Khan today launched Ford Fiesta in Hyderabad.

The new Fiesta boasts of several significant design revisions with upgraded fabrics and leathers, now offered in an even wider variety of colours, and detailed improvements in quality and finish.

In a statement here, Mr Boneham said ''The bold styling of new Fiesta indicates a clear move towards European design cues and is a true reflection of the Ford Fiesta's exciting on-road character.'' The new Ford Fiesta model range includes three petrol variants -- 1.6 EXI, 1.6 ZXI and 1.6 SXI and three turbodiesel variants -- 1.4 EXI, 1.4 ZXI and 1.4 SXI. In addition, Ford India introduced the Fiesta 1.6 S, a sport variant that had been uniquely developed for a demanding segment of Indian consumers.

''We see a growing niche in the Indian market, a discerning set of customers who enjoy driving and want a car to reflect their individual personality and style. We've developed the Fiesta 1.6 S with its body kit and performance for that customer. This niche wants a Fiesta with more agility and athleticism,'' Ford India Executive Director (Marketing, Sales and Service) Nigel Wark said.

The Ford Fiesta range is priced from Rs 6,29,000 for petrol variants and from Rs. 7,10,000 for the turbodiesel models. The Fiesta 1.6 S, available only with the 101PS petrol Duratec engine, is aggressively priced at Rs 7,24, 000 (Ex-showroom, Hyderabad).

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