Reliance Money partners NDTV Profit for Investment show 'Money Mantra'

New Delhi, June 12 (ANI/Business Wire India): NDTV Profit, leading business news channel, and Reliance Money, India's premier financial services and products distribution company today announced the launch of 'Money Mantra', focusing primarily on investment awareness and investment opportunities for the common masses.

The show was launched today at BSE by Shivnath Thukral, Managing Editor, NDTV Profit; Sudip Bandyopadhyay, Director and CEO, Reliance Money and Pankaj Pachauri, Executive Editor and prime time anchor, NDTV in the presence of the Chief Guest Rajnikant Patel, Managing Director and CEO, Bombay Stock Exchange.

Money Mantra in its all new avatar will focus on investing in India in the context of macro economy and will help enhance investor knowledge base. The show aims at appreciating and understanding the need for investment amongst common masses, further educating and guiding its viewers to not just invest in a particular financial instrument but also provide the rationale behind it through an in-depth subject analysis.

The only Hindi programme on NDTV Profit, Money Mantra will be hosted by popular and award winning NDTV Anchor, Pankaj Pachauri. This audience-based show which will have a panel of financial experts along with Sudip Bandyopadhyay, Director and CEO, Reliance Money, as a permanent panelist, will discuss and analyze topical economic issues and their impact on personal finance.

The panelists will take both audience and viewers' questions, either live or through email. The show will also showcase a couple of case studies of people looking to make investments or improvise from their past mistakes.

This half-hour weekly show on personal finance and investment will premiere on NDTV Profit on June 20, 2008, airing every Friday at 7:30pm with a repeat telecast on following Sunday at 12:30pm.

Speaking on the occasion, Pankaj Pachauri, Executive Editor and Anchor, Reliance Money Mantra, NDTV Profit, said, "Investment begins with investing in knowledge of the opportunities to invest. Through Money Mantra, we aim to help build the investor knowledge base. With Reliance Money's expertise and insight into investment needs and options, Money Mantra will help millions of viewers on better informed investment decisions. In a nutsell, Money Mantra will give Voice to the Common Man and will aim at Aam Janta Ka Faayda."

Expressing delight on partnering with NDTV Profit, Sudip Bandyopadhyay, Director and CEO, Reliance Money, said, "Reliance Money endeavors to change the way people choose and use financial services in this country. Investor education forms an important ingredient in this endeavor and we are happy to have found a right partner in NDTV Profit and the right platform in Money Mantra to help us fulfill this mission".

Sharing his views on the show launch, Shivnath Thukral, Managing Editor, NDTV Profit, said, "Money Mantra has been one of the most successful shows on NDTV Profit and we are very happy to relaunch the show in its new avtaar. This show continues in Profit's overall scheme of focussing on the small investor, their concerns and needs for judicious investments."

"Over the next few weeks, Profit will be launching several new shows to meet the needs of investors looking for safe investment options. Reliance Money is India's leading financial firm and is growing at a fantastic pace to reach out to investors. We are pleased to associate ourselves with Reliance Money to achieve the same goals such as investor inclusion, safety, and awareness in Indias growing economy," he added.

ANI