New luxury business hotel 'VITS' launched

Aurangabad, June 12 (ANI/Business Wire India): A 100-room VITS property, part of a new chain of luxury business hotels from Kamat Hotels India Limited (KHIL), opened today in Aurangabad.

Located near the railway station, the new hotel offers contemporary luxury business accommodation for discerning business class travelers from across India.

The launch of VITS Aurangabad was a gala affair, with eminent faces of Aurangabad society attending the function. Corporate heads and renowned personalities from diverse fields graced the evening.

With world-class services and unique dining options, VITS Aurangabad will be a prominent landmark of the city. The majestic exterior of the property is well matched by its plush interiors.

The hotel is ideally suited for business class travelers visiting Aurangabad, the tourist spots of Ajanta and Ellora and nearby places like Jalna, Jalgaon, Nashik and Paithan.

Speaking on the occasion, Vithal Venkatesh Kamat, Executive Chairman and Managing Director, Kamat Hotels India Limited (KHIL), said, "The new VITS hotel is in sync with the development envisaged for Aurangabad, which is now being referred to as the upcoming manufacturing hub in the centre of Maharashtra. Aurangabad is a growing business destination for the manufacturing sector as well as emerging sectors such as consumer durables, electronic goods and other public infrastructure projects. With existing business houses expanding their base, there is a need for top quality hospitality services in the city, and VITS bridges the gap by providing best in class facilities and services."

Facilities at VITS Aurangabad are among the best in the category across the state. Its ideal location provides guests proximity to the domestic airport and Aurangabad station. It will offer varied dining options: a spacious 24x7 coffee shop with a midnight buffet option in a contemporary ambience; Herbs and Spices, a restaurant that will serve vegetarian flavours from all continents and Behind the Bars, a bar with a lounge area.

VITS offers a range of spacious and luxurious accommodation to suit the needs of guests: deluxe rooms, one bedroom apartment and club rooms, twin and double rooms equipped with all modern and technical facilities, various mid size and a bigger banquet hall.

It also has a lush green lawn for an open party that can accommodate 600 people or more. The swimming pool and 50 more rooms are scheduled to open by October 2008.

With this launch, KHIL has taken another step in its ambitious plan to grow the VITS chain for business travellers. The first VITS hotel was launched in Mumbai in November 2007 and the second property opened in Belgaum in January 2008.

In the next few months, KHIL plans to extend the VITS hospitality experience to Amravati, Ahmedabad, Baroda, Chinchwar, Gujarat, Hubli, Raipur, Kolhapur, Nagpur, Nashik, Navi Mumbai, Pune, Solapur, Surat and Thane, and twenty more locations in the next five years.

In the VITS chain of hotels, standardized amenities will include world-class service - from airport pickup by luxury car to one-time registration while checking in.

The 24-hour, in-room dining, contemporary ambience, in room mini-bar, banquets for specific requirements, LCD Flat screen Television, in room Electronic Safe, Electronic access room lock system, impeccable bathroom amenities, high-tech business centre and seamless Wi-Fi connectivity on the premises will cater to all the needs of modern, business travelers.

VITS also plans to include select facilities required by guests in specific locations.

As an inherited principle from its flagship Orchid Hotels, VITS will uphold the Kamat's philosophy of giving the maximum value to customers without compromising on service, quality or food. The same values are epitomized in VITS' concise motto - 'Guest. Rest. Best.'

The new VITS hotel chain will bridge the gap existing in the market by being present in all major Tier II and Tier III cities and towns in India. It will offer a complete package of top quality hospitality services for upwardly mobile business class travelers. VITS will have a trendy look which will be reflected in its logo, facilities and services and will be the best in class.

The VITS marketing plan revolves around acquisition, retaining and regaining customers. Exclusively designed customer loyalty programmes for guests, corporate houses and travel agencies will be announced soon.

The city of Aurangabad is known for its medieval monuments and cultural heritage. It was the seat of the Mughal Empire in the 17th century. Aurangabad is the hub for tourists and researchers to visit the world heritage sites of Ajanta and Ellora and the famous Bibi-ka-Makbara, a tomb that has some resemblance to the Taj Mahal. Aurangabad is famous for its silk and cotton textiles, is a manufacturing hub and an education centre.

ANI