49 million Internet users in India
Bangalore, May 29: India online is the annual syndicated research on Internet usage in India from JuxtConsult. The research offers insightful, comprehensive and up to date understanding of net usage behavior and online preferences of regular internet users. India Online 2008 understands online Indians as consumers and not just faceless net users.
It has been a year of healthy growth in the Indian online space.
- All internet users at 49 million – 40 million urban, 9 million rural
- 33 pc growth in all urban users over last year
- 35 million 'regular' users – 30 million urban, 5 million rural
- 19 pc growth in regular urban users over last year
- 25 million 'daily' users
'Regular' internet users (internationally accepted definition) = internet users who use the internet 'at least once a month'
Growth has been both in class and mass of online users in India. 77 pc of all online users belong to the 19 to 35 age group category, 70 pc of the total users belong to the SEC A, B and C towns, 51 pc users are salaried employees, 63 pc users own an automobile and English is the most preferred language of reading for only 28 pc of Internet users (indicates the potential for vernacular language content).
Household
Assets | pc Internet Users |
Color
TV |
90
pc |
Mobile
phone |
87
pc |
Bank
account |
84
pc |
Computer/Laptop |
72
pc |
Fridge |
68
pc |
Life Insurance |
53
pc |
2-wheeler |
46
pc |
Credit
card |
31
pc |
Air
conditioner |
19
pc |
4-wheeler |
17
pc |
Investment
in
shares |
11
pc |
The internet dominates users daily lives
-
Home
is
the
'most
preferred
place
of
access' for
41
pc
of
users.
-
9
out
of
10
regular
users
access
the
internet
from
home
(and
office)
daily
-
Relatively
more
of
them
spend
2
hours
or
more
daily
on
internet
from
home
than
on
other
mediums.
-
Spend
2
hrs.
or
more
on
Internet
36
pc
on
weekdays
-
Spend
2
hrs.
or
more
watching
TV
14
pc
-
Spend
2
hrs.
or
more
on
reading
paper
2
pc
-
Spend
2
hrs.
or
more
listen
to
Radio
10
pc
-
81
pc
'interact'
using
the
social
media
platforms
(all
social
media
platform
put
together
-
chatting,
social/professional
networking,
interact
on
communities,
read/comment/write
blogs
etc.).
The
top
ten
online
activities
undertaken
by
net
users
are:
Top
10
Online
activities | pc undertaking |
Emailing |
91
pc |
Job
search |
72
pc |
Instant
messaging/chatting |
70
pc |
Check
news |
63
pc |
Check
sports |
57
pc |
Download music/movies |
54
pc |
Check
cricket
score | 50 pc |
Dating/Friendship |
50
pc |
Matrimonial
search |
49
pc |
English
info
search
engine |
49
pc |
On an average a net user undertakes over 15 activities online and 7 of the top 10 online activities fall in the 'personal life' domain.
Users of 'vernacular language' websites up at 34% from last year's 12 pc (though 28 pc prefer English as the language of reading only 34 pc are visiting vernacular websites regularly, indicating the lack of content online).
1 in 3 online shopper 'buys' online!
-
80
pc
of
all
regular
online
Indians
'shop'
online.
They
either
search
or
buy
online.
-
23
pc
have
actually
bought
online
in
last
6
months
-
8
million
active
online
buyers
-
92
pc
of
all
online
buyers
(23
pc
of
internet
users)
have
bought
a
travel
product
online,
51
pc
have
bought
a
non-travel
product
online
-
80
pc
of
travel
product
buyers
have
bought
train
tickets,
52
pc
has
bought
air
tickets
in
last
six
months
-
Books,
Clothes
and
CD/DVDs
are
the
most
bought
non-travel
products
online
(Mobiles
and
Computer
Products
most
searched)
Google
leads
in
both
'mind'
share
and
'user'
share!
Website |
pc
recall
top
of
mind |
pc
Use
it
most |
36.6
pc |
28.4
pc | |
Yahoo |
31.5
pc |
27.6
pc |
Rediff |
7.5
pc |
8.6
pc |
Orkut |
5.6
pc |
8.1
pc |
Gmail |
5.5
pc |
8.6
pc |
Indiatimes |
1.7
pc |
1.2
pc |
Hotmail |
1.1.
pc |
1.0
pc |
Moneycontrol |
0.8
pc |
0.8
pc |
Naukri |
0.7
pc |
0.4
pc |
Sify |
0.6
pc |
0.7
pc |
Vertical |
Top
Website |
pc
Use
Most |
Emailing |
Yahoo |
51
pc |
Instant
Messaging |
Yahoo |
53
pc |
Job
search | Naukri |
42
pc |
Online
News |
Yahoo |
16
pc |
Info
serach-
English |
Google |
81
pc |
Info
serach-
Local
lang |
Google |
65
pc |
Online
travel |
Yatra |
18
pc |
Games |
Zapak |
32
pc |
Online
shopping |
Ebay |
33
pc |
Real
Estate |
Google |
23
pc |
Financial
news/info |
Money
Control |
18
pc |
Online
share
trading |
ICICI
direct |
31
pc |
Net
telephony |
Yahoo |
25
pc |
Matrimony |
Bharat
matrimony |
36
pc |
Friendship/Dating |
Orkut |
54
pc |
Share
pictures | Orkut |
38
pc |
Social
networking | Orkut |
66
pc |
Professional
networking | Orkut |
44
pc |
Video
sharing |
YouTube |
43
pc |
Sports |
Cricinfo |
19
pc |
Astrology |
Yahoo |
25
pc |
Cinema |
Yahoo |
14
pc |
Music |
Raaga | 17 pc |
Online learning/edu |
Google |
32
pc |
Buy/rent
movie
CD | Rediff |
19
pc |
Mobile
content |
Yahoo |
12
pc |
-A 'land survey' was conducted in March 2008 to estimate and profile the internet users.
- The survey sampled over 12,500 households in 40 cities of all population sizes, and over 4,000 households in 160 villages across the country, covering all socio-economic strata
- The internet usage dynamics, behavior and website preferences were captured through a large scale 'online survey' with over 15,000 internet users in April 2008
- The online survey was conducted using Google (keyword) Search Ads and JuxtConsult's own Internet User Panel (www.getcounted.net)
- The online survey data made 'representative' of the entire online population (urban and rural), by using appropriate demographic 'weights' derived from the land survey and using authentic Govt. of India population statistics.
OneIndia
News