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Tiger Beer upgrades Aurangabad plant, builds new plant in Hyderabad
Mumbai, May 25 (UNI) Tiger Beer, which entered the Indian market in 2006, has upgraded its Aurangabad plant and built a new USD 25 million plant in Hyderabad with a capacity of more than 500,000 bottles.
Talking
to
UNI,
Asia
Pacific
Breweries
marketing
manager
Chetan
Gupta
said,
''We
are
placing
Tiger
brand
as
a
premium
consumer
brand
to
tap
into
the
lifestyle
and
aspirations
of
the
urban
youth.
We
will
expand
our
market
base
from
large
metros
to
the
smaller
cities
in
the
next
six
months.''
He
said
the
Indian
beer
market
is
still
untapped
with
consumption
level
at
1
litre
per
person/per
year,
compared
to
26
litres
for
China
and
85
litres
for
the
US.
The
beer
market
is
growing
at
15
per
cent,
he
added.
UNI
ZC
MAZ
AG1257
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Story first published: Sunday, May 25, 2008, 13:32 [IST]