Melbourne, May 21 : What would you do to raise awareness about the effect of deforestation on global warming? Well, if you're Harrison Ford then you wax your chest.
The Indiana Jones star had his chest waxed in a new the public service announcement for Conservation International advertisement to help the environment.
Ford, who sits on the board of directors of the environmental organisation, approved the waxing idea himself.
As it turned out, it certainly wasn't a piece of cake for Ford.
"Every bit of rainforest that gets ripped out over there, really hurts us over here," he says in the 30-sec ad.
Conservation International CEO Peter Seligmann revealed that the actor's expression of pain is not fake.
"I didn't have to talk him into anything," the Daily Telegraph quoted Seligmann, as saying at a news conference in Manhattan.
"I was there when he filmed it. It really hurt. There's nothing about the expression on his face that was fake."