Mahindra launches Pik Up Double Cab in Paraguay

Mumbai, May 12 (UNI) Mahindra&Mahindra Limited (M&M), one of India's leading auto brand, today announced the launch of its ''Pik Up Double Cab'' in Paraguay, in partnership with the Rieder Group.

Company International Operations Executive Vice President P N Shah said, ''The Mahindra Pik Up Double Cab is part of our global range of vehicles and has been successfully launched in several markets in South America, including Peru, Chile and Brazil. With its stylish looks and rugged nature, the Pik Up is well suited for the international market and I am sure that the vehicle's unique value proposition will also appeal to customers in Paraguay.

''We are also pleased to partner with Motomarket of Rieder&CIA.S.A.C.I., one of the country's most respected business groups and we are sure that their keen understanding of the market and extensive dealer network will contribute to the success of the Mahindra Pik Up in Paraguay,'' Mr Shah said in a release issued here.

''We are delighted to be associated with Mahindra&Mahindra which is recognized as a prestigious auto brand across the world. Over the past few months, M&M has established a significant presence in South America and we are sure that the Mahindra Pik Up will emerge as the diesel offroader of choice in Paraguay as well,'' Rieder Group Director Jose Rieder said.

UNI AR RN VKG1812